Browsing: Push

Anime-song concerts, conversation apps featuring manga characters and support for translators are part of Japan’s plans to expand soft power diplomacy, with the aim of attracting more fans in emerging and developing countries of the Global South and increasing its international influence.

SM Entertainment has formed a Beijing-based joint venture (JV) with Tencent Music Entertainment Group (TME) to expand its business across Chinese-speaking markets. Named STE, the company will develop Chinese artists, support SM acts in the region, and launch a new Chinese idol group within two to three years.