Browsing: Nielsen

Birmingham remains the top college football market headed into the season, per new data from the Nielsen Local College Football Fandom Index. Rounding out the top five are Des Moines/Ames, Columbus, Omaha and Knoxville.

Ahead of Week 1 of the 2026 college football season, Nielsen has released the “Nielsen Scarborough Local College Football Fandom Index.” The metric takes into account multiple different factors while determining the most avid media markets for college football.

A deep dive into local viewership across the top 25 U.S. markets, host cities, and the unique drivers fueling America’s soccer boom.

The Queen City tops the league in overall fandom, ranking No. 1 in four of eight categories examined PrevNextWKBW Bills fans ahead of the AFC Wild Card matchup against the Steelers

Mo. — Kansas City Chiefs fans are widely viewed as among the best and most passionate in the NFL

Where did the Arizona Cardinals land on the inaugural “Nielsen Scarborough NFL Fandom Index” rankings? Here are a couple of hints — they weren’t No. 1, and they weren’t dead last.

If anyone were to doubt the loyalty of Bills Mafia, a new report released by Nielsen gives Buffalo Bills fans a quantitative rebuttal.

At least, that’s what you might think after looking at Nielsen’s first-ever Local NFL Fandom Index, which aims to rank each NFL market by fan avidity. The rankings, released on Monday, show a particular affinity for smaller cities that out-kick their coverage in terms of fandom intensity. As such, markets with smaller populations and dedicated…

Peacock’s “Love Island USA” season eight climbed to 1.997 billion minutes across U.S. household TV screens for the week ended July 12 — marking a new weekly high record for the reality dating series.

Sony Pictures’ Spider-Man: Brand New Day may be shattering box office records, but the brand’s recent animated movies — 2018’s Spider-Man: Into the Spider-Verse and 2023’s Spider-Man: Across the Spider-Verse,centered on Brooklyn teenager Miles Morales as Spidey — have attracted more views across household televisions, according to new Nielsen data.