Browsing: Nielsen

As the new college basketball season tips off this week, fan engagement across the country continues to grow. Following a blockbuster year where men’s college basketball viewership surged by +20% and women’s college basketball jumped +19%, Nielsen has released its inaugural Nielsen Scarborough Local College Basketball Fandom Index. This comprehensive benchmark identifies America’s Top 20…

The Sacramento Kings rank sixth in Nielsen’s NBA Fandom Index, reflecting fan interest that endured through a 22-60 season & extended turmoil.

Netflix’s reality competition series “Wonka’s The Golden Ticket” generated 1.08 billion viewing minutes to rank No. 1 overall across U.S. household TV’s through Oct. 4, according to new Nielsen data.

As Prime Video’s “Reacher” wrapped its fourth season on Sept. 16, the streamer launched spinoff series “Neagley” with widespread viewership.

While Philadelphia Eagles fans don’t need stats to back up their loyalty to the team, some new numbers are confirming what so many already know about their beloved Birds. The…

Birmingham remains the top college football market headed into the season, per new data from the Nielsen Local College Football Fandom Index. Rounding out the top five are Des Moines/Ames, Columbus, Omaha and Knoxville.

Ahead of Week 1 of the 2026 college football season, Nielsen has released the “Nielsen Scarborough Local College Football Fandom Index.” The metric takes into account multiple different factors while determining the most avid media markets for college football.

A deep dive into local viewership across the top 25 U.S. markets, host cities, and the unique drivers fueling America’s soccer boom.

The Queen City tops the league in overall fandom, ranking No. 1 in four of eight categories examined PrevNextWKBW Bills fans ahead of the AFC Wild Card matchup against the Steelers

Mo. — Kansas City Chiefs fans are widely viewed as among the best and most passionate in the NFL