Browsing: Kenners

In the years between Star Warsfilms, Kenner had to get creative to keep fresh product on shelves. Sometimes this meant plundering the deep background for new characters and vehicles, and other times meant inventing all-new ones; but their most innovative and least-discussed strategy was retooling scene-specific versions of existing products. For their 1982 wave of…

Many of the weirdest decisions in toy history were inspired by losing out on a license. Sometimes, it led to a company like Mego chasing the “next best thing,” trying to find a license like the one they turned down. Other times, it led to a toy like Mattel’s Pulsar,which tried to capture the appeal…