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Digital Culture JYP’s Park Jin-young: “We will turn fandom awards into a Korean version of Coachella”By JamesJuly 27, 20260 On July 27, a press briefing on the 2027 Phenomenon promotion plan was held at the National Museum of Modern and Contemporary Art, Korea (MMCA) in Samcheong-dong, Seoul. Park Jin-young, chair of the committee, speaks.