Browsing: Inside

Meet “The Claw”—a physical crane game operated entirely by livestream viewers, built by the Twitch Brand Partnership Studio (BPS), a full-service creative team at Amazon Ads’ Brand Innovation Lab. Part hardware engineering, part live entertainmen and part digital community experiment, the custom machine lets viewers type in coordinates, drop the claw remotely, and score real-world…

Already an eight-time winner heading into the main ceremony hosted by Mariska Hargitay from L.A. Live’s Peacock Theater on Sept. 14, the Apple TV+ horror comedy vanquished the competition for Outstanding Comedy Series, while stars Matthew Rhys, Kate O’Flynnand Stephen Root took home acting trophies.