Browsing: InApp

This statistic is for overall revenue from January 2026 to September 2026. For clarity, Meta generally refers to any games that are not free-to-play as premium titles. To anyone that has been paying attention to trends on the platform, this should not come as much of a surprise. The tea leaves were there when Gorilla…

The Japan In-App Advertising Market is evolving rapidly as brand budgets shift decisively toward mobile-first channels. The market reached USD 9.21 Billion in 2025 and is projected to reach USD 30.30 Billionby 2034, growing at a CAGR of14.16% (2026–2034), making this one of the fastest-growing segments within the broader Japan Mobile Advertising Market.