Browsing: Effect

MUMBAI: Theatrical cinema’s economic contribution extends well beyond box-office collections, driving activity across retail, tourism, hospitality, advertising and digital entertainment. From film-inspired merchandise and destination tourism to multiplex footfall and ancillary rights, the big screen creates opportunities for businesses across industries. In this guest column, Rahul Puri, director of academics, Whistling Woods International, examines how…

As marketers compete for increasingly scarce consumer attention, AEG Global Partnerships’ expanded four-market Live Effect study reveals why live entertainment continues to deliver unmatched engagement, brand impact and commercial value.

It’s been a difficult time for fans of Mass Effect, the beloved sci-fi RPG video game series from legendary studio Bioware. On October 21, the news broke that Bioware’s parent company, Electronic Arts, was shuttering the studio and canceling its long in-development fifth Mass Effectgame. While it has been a turbulent time in general for…

Mass Effect Legendary Edition gets a huge $45 discount on Xbox for a limited time, following BioWare’s closure and the reported cancellation of Mass Effect 5.

EA shut down legendary RPG developer BioWare this week, canceling its in-development fifth Mass Effect game as a result. Despite the closure, Amazon Prime’s upcoming Mass Effect streaming series will proceed as planned, according to a report by IGN.

Mass Effect fans are calling for a boycott of all EA products and services in protest of the company closing down BioWare and canceling the next Mass Effect game.

After the cancellation of an upcoming Mass Effect title and BioWare’s closure, gamers have taken to social media to ask XBOX and Asha Sharma to buy the Mass Effect IP. It’s a demand that I think XBOX could follow through with, but for all the wrong reasons.

Yesterday, Electronic Arts announced it was laying off three percent of its workforce and shuttering BioWare, the pioneering video game studio known for its role-playing games. At the time of its closure, BioWare was in early development on a new RPG set in the Mass Effect universe. That game will now never see the light…

BioWare, the video game studio behind sci-fi epic Mass Effect and fantasy saga Dragon Age, has been closed down.

Mass Effect 3’s ending resulted in intense online discourse. BioWare