Browsing: doubles

To no one’s surprise, Epic Games has now confirmed that it’s tripling down on its gen-AI push and will use the controversial tech on everything from Fortnite to the next iteration of its widely-used game development engine, Unreal Engine 6.

Related reads:Fortnite’s Nikki Skin Sparks Debate Among Horror Fans, With Some Calling for a Boycott

Feminist backlash erupts over Sydney Sweeney’s new sports betting commercial, but Billy Bush calls her marketing strategy ‘brilliant.’ Bush tells Jesse Watters that Sweeney secured equity in Novig before the ad gained forty million views. He compares the controversy to previous outrage over American Eagle and the ESPN Body Issue, noting that critics always eventually…

Samsung Electronics’ marketing playbook has changed. It has moved away from traditional one-way promotion centered on ads highlighting product performance or appearances at large exhibitions. It is growing creator-led marketing in which young consumers make and spread content themselves. The strategy is to create “Samsung fans” through games, exercise, and hobbies enjoyed by people in…

Krafton has committed another $250 million toward investments in India, extending well beyond gaming as the South Korean firm behind Battlegrounds Mobile India (BGMI) chases opportunities across the country’s wider technology and digital ecosystem. The pledge, confirmed on September 4, 2026, brings Krafton’s total direct India investment to roughly $500 million.

The year ahead is shaping up as a major turning point for augmented-reality glasses, with Meta betting big on the technology despite the privacy backlash surrounding its existing smart glasses.

Avengers: Endgame was supposed to be just that: the endgame, the final moments of the Infinity Saga. However, that hasn’t quite turned out to be true. Recently, Avengers: Endgame has returned to theaters as a way to debut Marvel’s new “Infinity Vision” format. This event, titled Avengers: Endgame Encore, brought the three-hour epic back to…

During September’s State of Play, Sony unveiled two GTA VI themed Limited Edition DualSense controllers, both launching on November 19.

Krafton, the South Korean gaming company behind titles including PUBG and Battlegrounds Mobile India (BGMI), plans to invest another $250 million in India over the next three to four years as it pushes beyond gaming into AI, robotics, and deep tech.

A Republican lawmaker has revived memories of his blackface scandal with a social media post commemorating Michael Jackson’s birthday.