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When the world first set eyes onvideo game developer CD Projekt RED and renowned anime Studio Trigger‘s Netflix series, Cyberpunk: Edgerunners, expectations weren’t particularly high. If anything, folks envisioned a serviceable anime tie-in, swallowed bya series in dire need of good PR. No one could’ve predicted the ten-episode show would exceed every expectation, becoming 2023’s anime of the…

Sports fans spend hours following their favorite teams, players, podcasts, and traditions. For brands, those interests create opportunities to connect with consumers long before and after the game.

Asha Sharma marked the conclusion of her first hundred days as Xbox CEO with a public blog post in which she called for the next hundred days to be a “reset” of the business. Highlighting the division’s low “accountability margin” and declining revenues, along with macro factors like the hardware component crisis, Sharma’s post was…

One feature used to be prominently displayed on the box of Sony’s PS5 consoles: a gold colored “8K” next to the “4K” and “HDR” badges in the upper right-hand corner. The “8K” quietly disappeared from the PS5 box in 2024, with few seeming to notice the omission. Perhaps it’s getting more attention now as Sony…