Disney Entertainment has announced that Adam Smith has been named Chairman, Direct-to-Consumer, with responsibility for Disney+ and Hulu including product, engineering, advertising technology, programming strategy, partnerships, and data and analytics. The appointment was announced by Dana Walden, President and Chief Creative Officer, The Walt Disney Company.
Appcharge and GDC Festival of Gaming have published research on direct-to-consumer monetisation in mobile gaming, pointing to a widening gap between early adopters and the rest of the market.
