MUMBAI: As audiences move fluidly between television, YouTube, OTT platforms and short-form video, entertainment companies are having to rethink how they build lasting relationships with viewers. Reach and distribution remain important, but discovery, engagement, repeat consumption and the ability to package content for changing viewing habits are becoming equally significant. In this guest column, Saurabh Srivastava,…
Light orchestral jazz streams from my living room TV shows the time of 9:40 a.m. Quickly, the screen transitions to say the day of the week, then, “Philadelphia, PA,” as I hear Danny DeVito’s voice come through the music.
