Browsing: CocaCola

Coca-Cola Japan is giving V fans a reason to keep receipts long after the commercial has finished playing. The current promotion turns a celebrity campaign into a repeated shopping ritual: buy eligible Coke products, upload the receipt through LINE, collect digital entry seals, then use those entries for V-linked prizes.

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Football fandom is basically a full-body emotion cycle: the pre-season “this is our year” optimism, the match-day nerves, the group chat spirals, and the end-of-season either-or of heartbreak or euphoria. Fans do not just watch the Premier League, they live inside it.

Coca-Cola is expanding its collaboration with global music star V by transforming its “Coke Time Ka Muna!” campaign into an offline collectible experience for fans in the Philippines. Rather than ending with the commercial launch, the brand has introduced a retail promotion that rewards consumers with exclusive merchandise inspired by the campaign.

August is almost here, and the lead up to that month of the year is full of Singapore-themed collaborations as well as National Day-centric memorabilia. New to the throng is a Kopitiam x Coca-Cola Mini Bricks Collectible set, the local food court chain’s first-ever collectible collab with the soft drink giant, and here’s how you…