Browsing: CocaCola

I don’t think anyone who’s read my work here on Sporked will be shocked to hear that I have opinions. In just the last few weeks, I’ve covered my favorite modern artist, my favorite ice cream, and exactly how I think Coca-Cola should put Hi-C Ecto Cooler into Freestyle machines. That last one is particularly…

Coca-Cola Japan is giving V fans a reason to keep receipts long after the commercial has finished playing. The current promotion turns a celebrity campaign into a repeated shopping ritual: buy eligible Coke products, upload the receipt through LINE, collect digital entry seals, then use those entries for V-linked prizes.

Coca-Cola is expanding its collaboration with global music star V by transforming its “Coke Time Ka Muna!” campaign into an offline collectible experience for fans in the Philippines. Rather than ending with the commercial launch, the brand has introduced a retail promotion that rewards consumers with exclusive merchandise inspired by the campaign.