Browsing: branded

Gibson attended FanExpo Canada in Toronto for a Q&A about his career Georges Biard, CC BY-SA 3.0

Influencer-led content strategy from REE Medical, Refuel Agency, and SPIRRA exceeded its first-episode reach goal by 60%, building a new platform for veteran stories and support.

Former group format acquisitions boss Carlotta Rossi Spencer steps away after more than a decade

LONDON: Banijay is losing one of its longest-serving dealmakers, but Carlotta Rossi Spencer is hardly disappearing from the industry. After 11 years at the super-indie, Rossi Spencer is stepping down to launch Impeto, her own international strategic advisory business, while staying connected to Banijay in a consultancy capacity.

As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.

Channel 4 has partnered with North Sails on Force of Nature, a three-part branded entertainment series. Produced by Finite Films & TV, the series marks the first social branded entertainment commission to air exclusively across Channel 4 Sport’s digital channels