Irumudi: Ravi Teja fans perform aarti, puja in theatres during Ayyappa Swamy song
21 August,2026 04:20 PM IST | Mumbai | mid-day online correspondent
Ravi Teja fans turned theatres into devotional spaces during Irumudi screenings, performing aarti and puja as Ayyappa Swamy songs played. Videos of the celebrations have gone viral, adding to the buzz around Shiva Nirvana’s film and Ravi Teja’s comeback
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Ravi Teja’s much-awaited Telugu film Irumudi has opened in theatres amid strong audience excitement, with fans celebrating the film in a manner that has gone beyond the usual whistles, cheers and dances. Videos from theatres have surfaced online showing audiences performing aarti and bhajans during an Ayyappa Swamy song featured in the movie.
Irumudi has been winning hearts
Directed by Shiva Nirvana and produced by Mythri Movie Makers, Irumudi released on August 21. The film, which combines a village backdrop with an Ayyappa Swamy devotional setting, has been receiving enthusiastic responses from audiences since its premieres. Early reactions have also described the film as a strong comeback for Ravi Teja.
One of the biggest talking points among moviegoers appears to be the song Mallepoola Pallaki. The devotional track has created a festive atmosphere inside several theatres, with fans reportedly singing along, dancing and performing bhajans while the song plays on the big screen. In some locations, the celebrations went a step further, with audiences performing aarti in front of the screen.
Fans do puja and aarti in theatre
A video doing the rounds on social media shows a fan performing aarti towards the cinema screen as Mallepoola Pallaki plays. The clip has been widely shared by Ravi Teja fans, with many celebrating what they see as the actor’s return to the success track. The devotional atmosphere has also prompted social media users to describe the theatres as having transformed into temples.
Interestingly, the celebrations were not restricted to theatres in India. A social media post shared alongside a video claimed that similar scenes were witnessed in London, where audiences were seen enjoying the Ayyappa Swamy-themed portions of the film with equal enthusiasm. The videos have added to the growing online buzz around Irumudi.
For Ravi Teja, the response is particularly significant after a period in which several of his recent releases failed to make the desired impact at the box office. With Irumudi, the actor has once again found himself at the centre of audience celebrations, with fans expressing their excitement through dance, chants and devotional rituals.
The film’scombination of family entertainment, village-rooted storytelling and Ayyappa Swamy devotion seems to have connected with a section of the audience. As videos from screenings continue to circulate online, Irumudi is becoming a talking point not just for its story and performances but also for the unusual fan celebrations accompanying its theatrical run.
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