Indoor entertainment formats like Dubai-based Hello Parks help in making the business less cyclical and less prone to weather disruptions like the heatwave earlier this year that affected some of Imagicaa’s parks
Maryam Farooqui
August 11, 2026 / 13:05 IST
imagicaaworld
- Imagicaa expands into indoor entertainment.
- Secured India franchise rights for Hello Parks.
- First centers in Hyderabad and Surat; 4-5 annually.
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After building its business around amusement and water parks, Imagicaa is expanding its indoor entertainment portfolio, with plans to roll out Dubai-based Hello Parks across the country.
The company, which has secured the exclusive India franchise rights for Hello Park, plans to open at least four to five centres annually over the coming years, as it looks to reduce dependence on weather-driven outdoor attractions and tap into year-round demand.
The first two centres will open in Hyderabad and Surat, managing director Jai Malpani said during the company’s earnings call on August 10.
The move comes as the leisure and entertainment company looks to build a more diversified business model.
While Imagicaa reported a 29 percent year-on-year increase in net profit at Rs 57.57 crore in the June quarter, management acknowledged that extreme weather conditions, including this year’s heatwave and seasonal disruptions, can affect footfalls at outdoor destinations.
Each Hello Park centre will require an investment of Rs 8-12 crore and occupy about 8,000-12,000 sq ft, typically within shopping malls and commercial complexes.
Imagicaa expects the format to EBITDA margins of 24-25 percent, with payback periods of three to four years.
It targeting average ticket prices of Rs 800-900 a visitor, with ticketing expected to contribute around 65-70 percent to revenue. Food and beverage sales and merchandise will make up the remainder.
“Hello Park opens up an exciting avenue for growth through technology-enabled indoor entertainment centres that can be scaled rapidly across major cities,” Malpani said.
Unlike large destination parks that require vast land parcels and significant capital expenditure, Hello Park centres can be developed in urban locations, allowing the company to enter new markets quickly and with lower investment.
The format, developed in Dubai, combines physical play with interactive digital technology. Under the partnership, Imagicaa will pay Hello Park royalties of 5-7 percent of revenue in exchange for access to the brand’s technology, intellectual property and operating expertise.
The Hyderabad Hello Park is expected to open later in the year and the one in Surat will come up at Phoenix Mall.
Imagicaa is also evaluating opportunities in Delhi-NCR, Bengaluru, Hyderabad and Goa.
For the company, the indoor format is as much about risk diversification as it is about growth.
“We are doing a couple of things to make sure the business becomes less cyclical. The first is diversifying into indoor entertainment. That would be a good hedge against the cyclicality in the business,” Malpani said.
Indoor entertainment centres, located within cities and malls, tend to be less vulnerable to weather-related disruptions that often impact outdoor amusement and water parks, Malpani said.
In the June quarter, an unprecedented heatwave forced temporary closure of its Khopoli park for nearly two weeks, affecting visitor traffic.
Even during monsoons or extreme weather events, consumers continue to visit malls and indoor attractions, helping maintain footfalls through the year, he said.
Maryam Farooqui is Senior Correspondent at Moneycontrol covering media and entertainment, travel and hospitality. She has 11 years of experience in reporting.
first published: Aug 11, 2026 01:01 pm
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Maryam Farooqui
