Newly formed Miraculous Corp names industry legend Roz Nowicki as global head of consumer products for hot products magic Franchise.
Miraculous Corp is a joint venture between top European studios Mediawan and ZAG, integrating all aspects of the company Miracle: The Story of Ladybug and Cat Noir Franchises such as original television series, animated features and its thriving merchandising program to simplify and accelerate brand growth globally. With Roz Nowicki at the helm of Miraculous Corp’s consumer products and promotional strategy, the range is expected to experience exponential growth ahead of its 10th anniversary in 2025.
Nowicki brings more than three decades of executive leadership in global licensing to the Miraculous Corp family. Nowicki began her career working in licensing for The Walt Disney Company and her experience spans companies including Mattel, Universal Pictures, GUESS and 20th Century Fox. Prior to joining Miraculous Corp, Nowicki served as global head of consumer products and franchise marketing for Mattel. In this role, Nowicki grew multi-category product divisions and created a global team to drive innovation in marketing and licensing. Driven by this experience, Nowicki plans to take Miraculous Corp to new heights through strategic partnerships and creative products and services that bring fresh experiences to both current industries. magic Lovers and new fans.
Roz has extensive experience leading global licensing and sales strategies for some of the most successful intellectual properties in the world. Known for her strategic thinking, product innovation and entrepreneurial spirit across business, operations and people management, she will be the most powerful as we align our brand strategy to connect with consumers regionally and globally, accelerating the growth of the Miraculous universe brand plays an important role.
Earlier in her career, Nowicki was named executive vice president of global consumer products for 4Kids Entertainment, where she drove Yu-Gi-Oh! Becoming one of the most popular and recognizable characters of all time. Nowicki also serves as executive vice president of Peanuts Worldwide, a franchise that has experienced significant expansion over the past decade. Nowicki drives the brand’s growth through groundbreaking partnerships with renowned retail, licensing and promotional partners. In addition to Miraculous Corp, Nowicki continues to serve on the advisory board of UK data management SaaS company Fabacus. She also serves as co-chair of the Fundraising Committee of the International Licensing Council and joined the International Licensing Foundation Board of Directors earlier this year.
Nowicki is an exciting new addition to the Miraculous Corp family and will bring fresh, innovative ideas to the series as it celebrates its 10th anniversary in 2025.
