The UK government has promised to investigate the use of dynamic pricing by ticketing websites after Oasis fans were priced out of the band’s surprise reunion tour due to exorbitant ticket prices. UK advertising watchdog says bbc news It has received 450 complaints about misleading ticket prices and availability, with many ticket prices more than doubling. The sale started on Saturday and sold out within hours, with thousands of hopeful buyers queuing online all day long.
On Ticketmaster, the price of some tickets has risen from £135 (about $177) when they went on sale to more than £350 (about $460). British Culture Secretary Lisa Nandy told ITV News In an upcoming consultation on consumer protection for ticket sales, the government will “include issues around the transparency and use of dynamic pricing, including queuing system technologies that incentivize dynamic pricing”.
Dynamic pricing, also known as “surge pricing,” is a system that drives up the price of a product as demand increases. The practice does not break any UK law, but the Labor manifesto had already been criticized for restricting participation in music, sport and theater events before it came to power on July 5.
Oasis was one of the most well-known bands in the British pop music scene in the 1990s and 2000s, with a long-standing relationship between band members Noel Gallagher and Liam Gallagher. After internal strife, it suddenly disbanded in 2009. The public relationship between the brothers soured, making the tour an unexpected reunion for many fans, leading to strong demand for tickets.
“It’s frustrating to see prices go up so much that the average fan can’t enjoy their favorite band”
“Following the incredible news of Oasis’ return, it’s frustrating that prices have increased significantly and ordinary fans are not being able to have the opportunity to see their favorite band live,” Nandy said in a statement. ITV News. “Working with artists, the industry and fans, we can create a fairer system that ends the scourge of touting, fraudulent resale and ensures fair ticket prices.”
Neither Gallagher brother has publicly commented on the massive ticket boycott. in a statement ITV NewsTicketmaster said it does not set prices. While Oasis is not the only retail ticketing service, Ticketmaster’s collapse amid pressure from ticket sales for the 2022 Eras Tour is yet another controversy for Ticketmaster. Unfairly raising ticket prices.
