Three virtual influencers’ combined reported monthly earnings amount to £52,000
Artificial intelligence (AI) has opened up a new avenue for entrepreneurs to monetize the eagerly awaited videogame, Grand Theft Auto VI (GTA VI), ahead of its release on November 19, 2026.
A British man named James has reportedly made an astounding £30,000 in one month thanks to his AI-generated Instagram influencer which resembles the character of the game’s female protagonist Lucia Caminos.
The Daily Mail reports that the AI-powered influencer, named “Adriana Vega,” has garnered over 24,000 followers on Instagram.
GTA fans have been paying for exclusive content from the virtual influencer on a subscription based content platform called Fanvue.
GTA VI sparks new AI influencer trend
Prism, a platform that allows users to create virtual influencers, has reported a surge in AI-generated avatars resembling Lucia ahead of the game’s release.
Adriana isn’t the only virtual celebrity riding the wave of fame.
Vicky Torres, another artificially created influencer with around 114,000 followers on Instagram, is making £14,000 per month for her creator.
The three virtual influencers’ combined reported monthly earnings amount to £52,000.
The development comes as Rockstar Games prepares to release GTA VI on November 19, more than 13 years after its predecessor hit the shelves.
According to Rockstar’s parent company, Take-Two Interactive, GTA V has sold nearly 235 million copies worldwide, while pre-orders for the upcoming instalment have already exceeded the company’s initial expectations.
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