The excitement for Grand Theft Auto 6 is palpable, and to further hype up the title, Rockstar Games has announced a collaboration with YouTube to host a launch-day livestream of the open-world title when it comes out on November 19th. The collaboration involves a 24-hour global livestream that will feature players across a variety of languages: English, Spanish, Arabic, Hindi, Japanese, Indonesian, and Portuguese.
Along with this, Rockstar has also announced that the city of Miami will be the host of “even more surprises.” Not wanting to spoil too many details about this, the company has simply capped off the announcement trailer by noting that it will be available “all on YouTube”. The launch-day livestream will kick off on November 19th at midnight ET, with a pre-show starting on November 18th at 11 pm ET.
This is far from the only bit of marketing that Rockstar has engaged with in recent times. Just recently, a new social media account – “Only in Dade” – had uploaded an Instagram video that showcased a drive down Vice City’s iconic street, Ocean Drive. While early speculation revolved around it potentially being AI-generated, Rockstar later shared the video on its own social media handles. Interestingly, the footage in question was a recreation of real-world footage that Rockstar had made in collaboration with West Coast Customs.
With Rockstar finally getting ready to ship the PS5 and Xbox Series X/S versions of Grand Theft Auto 6, CEO of parent company Take-Two Interactive, Strauss Zelnick, has already started offering some teases about the studio’s future. During a recent earnings call, Zelnick praised Rockstar’s work on the game and said that more details about “what comes next” will be revealed, “in the fullness of time.”
“Rockstar has completed the development of GTA 6. That may not come as a surprise to you, since we’re 10 days away from the release. They have done their very best work, and it’s going to come to consumers soon. They’re in the middle of their marketing campaign, which also, unsurprisingly, is fully baked. At this point, it’s the job of the organization to make sure that we do an A+ job, technically, in delivering this product to consumers.”
“Then, of course, Rockstar will focus on what comes next, and they’ll announce that in the fullness of time.”
In the meantime, reports have indicated that Grand Theft Auto 6 has been performing incredibly well when it comes to pre-order sales. According to data from analytics firm Sensor Tower, the title has already generated over $1 billion in revenue through pre-orders alone thanks to over 10 million copies being sold. The PS5 accounted for 75 percent of the sales, while the Xbox Series X/S accounted for 25 percent.
Interestingly, this strong performance seems to have had a knock-on effect, leading Take-Two’s other big recent release, NBA 2K27, to miss internal expectations. Despite this, however, Zelnick said that the company was still happy with the basketball game shipping 4 million copies, and noted that he would rather his own company’s games cannibalize sales rather than a game by a competitor.
