Budweiser is wrapping up its 150th anniversary year with a holiday collection that brings together some familiar favorites: the Clydesdales, commemorative steins, and a healthy dose of St. Louis nostalgia.
Launching today, the collection includes limited-edition holiday cans, a new coffee table book, anniversary merchandise, and two contests, including one with a personalized Clydesdale delivery.
The holiday cans may be the most recognizable part of the celebration. This year’s design features the famous Clydesdale hitch traveling through the snow with Anheuser-Busch’s historic St. Louis brewery in the background. The artwork incorporates a vintage design inspired by Budweiser packaging from the 1910s.
The cans will be available nationwide wherever Budweiser is sold, while supplies last.
One of the more unusual additions to this year’s collection is the Budweiser 150th Anniversary Crate, a handcrafted keepsake incorporating original printing plates from historic Anheuser-Busch beer crates.
Inside is a special bottle of Budweiser brewed and packaged in St. Louis, a custom bottle opener handmade in the city and a limited-edition stein depicting the Clydesdales departing the historic brewery.
Only 150 of the steins were produced. Each is hand-numbered and features a pewter lid with silver and gold embellishments.
Fans ages 21 and older can enter the anniversary crate contest <a href="https://comicvibe.com/the-bizarre-journey-codes-november-2026/” title=”The Bizarre Journey codes (November 2026)”>November 10–18 by sharing what they’re raising a glass to this year on Instagram, Facebook, or X using the hashtags #Bud150Crate and #Contest. Missouri residents are among those eligible.
Budweiser is also continuing its annual holiday stein tradition, which began in 1980.
The 2026 edition, the 47th in the series, commemorates the brand’s 150th anniversary and sells for $30.
A new coffee table book, Budweiser: 150 Years of the King of Beers, traces the brand’s history through archival photographs, vintage advertisements, memorabilia and the story of the Clydesdales. The hardcover book costs $50 and is available through Amazon, Target, Rizzoli, and ShopBeerGear.
Additional anniversary merchandise includes T-shirts and sweatshirts featuring vintage Budweiser imagery, with prices ranging from $30 to $65.
Budweiser is also offering fans a chance to win a personalized Clydesdale delivery to their home. The contest runs through December 31, with additional prizes including holiday steins, merchandise, and gift cards.
The Clydesdales have been part of Budweiser’s holiday imagery since the 1950s, while the beer itself dates to 1876, when Adolphus Busch introduced what would become one of America’s best-known beer brands.
A century and a half later, Budweiser is closing out its anniversary year by returning to some of its most recognizable traditions, many of which began right here in St. Louis.
For anniversary merchandise, visit ShopBeerGear. Details about the Clydesdale delivery contest are available at Budweiser’s website.
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