TOTY Awards 2027, annunciati i finalisti dei premi

Sono stati annunciati i 122 finalisti dei TOTY Awards 2027, i Toy of the Year Awards organizzati da The Toy Foundation. I candidati, distribuiti in 17 categorie, sono stati svelati il 7 novembre durante il Chicago Toy & Game Fair (CHITAG) di Rosemont, nell’Illinois.

I vincitori di ciascuna categoria, insieme al Toy of the Year assoluto e al People’s Choice Award, saranno annunciati a febbraio 2027. Il pubblico potrà votare il proprio prodotto preferito fino al 6 gennaio attraverso ToyAwards.org.

KPop Demon Hunters, Pokémon e LEGO tra i protagonisti

Tra le property più presenti figura KPop Demon Hunters, candidato come License of the Year e presente anche nella categoria Doll of the Year con le HUNTR/X Singing Dolls di Mattel.

Pokémon compare invece in quattro categorie: Collectible of the Year con il Pokémon Trading Card Game: 30th Celebration Elite Trainer Box, License of the Year, Plush Toy of the Year con Pikachu 30th Celebration Plush e Tech Toy of the Year con Pokémon Pikachu Puppetronic by RealFX.

Numerose anche le candidature LEGO, distribuite tra Action Figure, Construction, Educational, Kidult e Tech Toy of the Year, mentre Mattel è presente con prodotti legati a Barbie, Hot Wheels, Fisher-Price, Toy Story 5, KPop Demon Hunters e altri brand.

Tutti i finalisti dei TOTY Awards 2027

• Disney and Pixar Toy Story 5 Ultimate Action Figures – Mattel
• Dungeons & Dragons Questers – Basic Fun!
• LEGO Spider-Man Hero Figure – LEGO Systems
• Power-Charge Spider-Man – Hasbro
• Primal Hatch Megalodon Shark – Spin Master
• Teenage Mutant Ninja Turtles x G.I. Joe Action Figures – Playmates Toys
• Super Mario Yum Yum Yoshi! – JAKKS Pacific

• Clickeez Series 3: Bubble Pops – Goliath North America
• Happy Haul – Just Play
• LEGO Minifigures Shrek Series – LEGO Systems
• Magic Jellykins – Spin Master
• Mini Brands Fill The Fridge Playset – ZURU
• NeeDoh – Schylling Toys
• Pokémon Trading Card Game: 30th Celebration Elite Trainer Box – The Pokémon Company International

• Air Toobz EVO – Fat Brain Toy Co.
• Jelly Blox Princess Castle – Goliath North America
• LEGO One Piece The Going Merry Pirate Ship – LEGO Systems
• LEGO Editions FIFA World Cup Official Trophy – LEGO Systems
• MAGNA-TILES Undersea Adventure 58-Piece Set – MAGNA-TILES
• MEGA BLOKS Build & Chomp Dinosaur – Mattel
• V8 Race Car – Thames & Kosmos

• Blooms by Play-Doh Meadow Bouquet Set – Hasbro
• Clixo Mega Pack – Toyish Labs
• Graphic Novel Kit – Educational Insights
• Gui Gui Mega Slime Haul – Moose Toys
• Stickerbox – Spin Master
• The Ultimate Maker Box – Makedo
• VTech Kidi Star DJ Mixer Pro – VTech Electronics North America

• Bizzikins – Aleni Brands
• Disney Jr. Sofia the First Swirl & Sing Doll – Just Play
• Disney Princess Magical Light & Style Rapunzel – JAKKS Pacific
• Groovy Girls Soft Doll Collection – Sassy Baby
• KPop Demon Hunters HUNTR/X Singing Dolls – Mattel
• Mirror Mi – MGA Entertainment
• My Mini Baby Series 2 – Bundles of Joy – ZURU

• CloudiKids – BTL USA
• CONNETIX 47-Piece Ball Run Launcher – CONNETIX
• LEGO Technic NASA Artemis Space Launch System Rocket – LEGO Systems
• National Geographic Virtual Reality Extinction – Abacus Brands
• Slam Dunk Sums – Learning Resources
• Smartivity Solar System – Smartivity Labs
• SolarFlowers – Thames & Kosmos

• CATAN – On the Road – Asmodee North America
• Foosbots Rivals Cup – Fat Brain Toy Co.
• Kanoodle Party – Educational Insights
• Rubik’s Rush – Spin Master
• Rump Race – PlayMonster Group
• Sanibel – Hasbro
• Tonieplay Monopoly Real Estate Rush Game – tonies USA

Infant/Toddler Toy of the Year

• Fisher-Price Moves with You Turtle Walker – Mattel
• LEGO DUPLO 3 in 1 Construction Vehicles – LEGO Systems
• Lil’ Jellies Jelly Stacker – Goliath North America
• Little People My Mario Mario’s Adventure Playset – Mattel
• On the Airplane Mini Kit – Lovevery
• SortAgain – Fat Brain Toy Co.
• Sesame Street Tickle Me Elmo Giggle Max – Just Play
• Toniebox Lite – tonies USA

• Disney Princess Mahjong Collector’s Set – The Noble Collection
• Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club – Hasbro
• LEGO Super Mario Donkey Kong Arcade – LEGO Systems
• Mattel Brick Shop Hot Wheels Lamborghini Miura – Mattel
• MGA’s Miniverse Real Music Record Player – MGA Entertainment
• SmartGames IQ Puzzler Deluxe – Smart Toys and Games
• Star Wars: Ultimate Grogu – Hasbro

• Bluey – BBC Studios Americas
• KPop Demon Hunters – Netflix
• Pokémon – The Pokémon Company International
• Spider-Man – The Walt Disney Company
• The Super Mario Galaxy Movie – NBCUniversal
• Toy Story – The Walt Disney Company
• Transformers – Hasbro

• Tractor Supply Bubble Backpack Leaf Blower – Flybar
• Disney Mickey Mouse x F1 Battery Ride-On Car – HUFFY
• EzyRoller Spinner Pro X – EzyRoller
• Fast & Furious Dodge Charger 12V Kids Ride-On Car – Hyper Toy Company
• Giant KerPlunk Game – EastPoint Sports
• Hyper Drive Sky Twister Rocket – Thin Air Brands
• Micro Balance Bike Ultra LED Neochrome – Micro Kickboard
• SwimWays Monster Jam Wild Whippin’ Sprinkler – Spin Master

• Barbie DreamHouse – Mattel
• Bluey’s Light & Surprise Heeler House – Moose Toys
• Crayola Goo Deluxe Dissection Playset – Crayola
• Hot Wheels City Ultimate T-Rex Garage – Mattel
• Little Tikes Sweet Spaces Modular Kitchen Oven – MGA Entertainment
• Melissa & Doug Cheery Lane House Play Set – Spin Master
• Multi-Level Railway City Set – Hape

• Disney Lilo & Stitch Cuddle Tonie – tonies USA
• Disney and Pixar Toy Story 5 Bullseye Weighted Plush – Mattel
• furReal Gabby the Glow & Roar Tiger – Just Play
• GUND Forever Friends Promise – Spin Master
• LeapFrog My Best Pal Scout – VTech Electronics North America
• Pikachu 30th Celebration Plush – The Pokémon Company International
• ScruffaLuvs Mom & Baby – Moose Toys

• Disney Darlings Magical Birthday Surprises Winnie the Pooh Doll – JAKKS Pacific
• Imaginext Toy Story Transforming Buzz Lightyear Ship – Mattel
• LeapFrog Scoop & Learn Ice Cream Parlor – VTech Electronics North America
• MAGNA-TILES microMAGS Spring Garden 24-Piece Travel Set – MAGNA-TILES
• Melissa & Doug Swirl & Serve Ice Cream Play Set – Spin Master
• Scoot 2 Scooter – The Radio Flyer Company
• Thomas & Friends Exploring Tidmouth Sheds Train Set – Mattel

• American Girl 40th Anniversary Historical Character Bundles – Mattel
• Light-Up Library — Sammy’s Search & Rescue with Tilly The Tugboat – Glo Pals
• Neo City Knockdown – Mag Rush
• Orbital Maze – Thames & Kosmos
• Scooops – Plus-Plus USA
• SpinAnimator Studio – Tree Town Toys
• Wigglitz Build Your Bundle – ZB Designs

• Bitzee Aquarium – Spin Master
• Boppo Tablet – Boppo
• LeapFrog LeapMove – VTech Electronics North America
• LEGO Pokémon SMART Play: Training House with Pikachu – LEGO Systems
• Loops Lab – Loops Pop
• Pokémon Pikachu Puppetronic by RealFX – Jazwares
• Qubitunes – QUBS
• Thames & Kosmos Digital Microscope – Thames & Kosmos

• BRIO World Space Deluxe Set – Ravensburger North America
• Disney and Pixar Toy Story 5 Flying RC Hi-Tech Edition Buzz Lightyear Action Figure – Mattel
• Flat 2 Fast Supercar – Luki Lab
• Monster Jam Chomping Megalodon – Spin Master
• PAW Patrol: The Dino Movie Megasaurus Dino Vehicle – Spin Master
• Remote-Control Robotics – Thames & Kosmos
• Slime Riders – ArtSkills

La cerimonia dei TOTY Awards 2027 si terrà venerdì 19 febbraio a New York e aprirà ufficialmente la settimana della Toy Fair, in programma dal 20 al 23 febbraio. L’evento è riservato ai professionisti dell’industria e i proventi saranno destinati ai programmi benefici di The Toy Foundation.