New BusinessCorporate Communications and PR
Approach Entertainment bags PR mandate for Inkspell Insight Ignition 4.0
The appointment follows earlier partnerships for DigiFest 2026 and Inkspell Elevate 2026, with Approach Communications handling PR for Insight Ignition 4.0.
afaqs! news bureau19 Oct 2026
11:45IST
New Update
Approach Entertainment & Communications has been named the PR and communications partner for Inkspell Insight Ignition 4.0, organised by Inkspell Media. Scheduled for October 28, 2026, from 3pm to 6pm at The Auditorium, DLF Cyber Park, Gurugram, the event will bring together brands, agencies, marketing leaders, content creators and professionals from India’s advertising, digital and media industries.
The appointment follows the Approach Entertainment Group’s earlier PR and communications partnerships with Inkspell Media for DigiFest 2026 and Inkspell Elevate 2026. Communications for Insight Ignition 4.0 will be handled by Approach Communications.
The event will bring three award programmes together: the India Content Leadership Awards (ICL) 9th Edition, Unlocked Awards 6th Edition and MADEX Awards 2nd Edition. The awards cover work across content, digital, marketing and advertising.
Approach Entertainment & Communications will handle media outreach, news announcements, editorial coordination and publicity for the event.
The programme will include the presentation of awards across the three properties, followed by a panel discussion on creativity, technology, consumer behaviour and storytelling in brand communication and business.
Commenting on the association, Sonu Tyagi, founder & director of Approach Entertainment Group and founder of Go Spiritual, said: “We are pleased to continue our association with Inkspell Media as the PR & Communications Partner for Insight Ignition 4.0. Bringing ICL, Unlocked and MADEX together creates an opportunity to recognise work across several closely connected areas of the industry. Our communications effort will focus on bringing these stories, achievements and industry perspectives to relevant media and audiences.”
He added: “Our work across public relations, advertising, films, talent management and entertainment marketing gives us a broad understanding of this ecosystem. Following our associations with DigiFest 2026 and Inkspell Elevate 2026, we look forward to supporting another platform that encourages recognition, dialogue and professional connections.”
Entries across the three award programmes have been evaluated by a jury comprising senior professionals from marketing, entertainment, financial services, technology, media and other sectors.
Kenscio is the integrated marketing partner, MarkeZing is the official outreach partner, Approach Entertainment is the PR and communications partner, and Go Spiritual is the spiritual partner. Global Trends Forum and India Creative Industries Council are the media partners.
Approach Entertainment and Approach Communications are separate companies under the Approach Entertainment Group. Approach Entertainment operates across talent management, film production, advertising, events and entertainment marketing, while Approach Communications works across PR, digital and integrated communications.
The group also includes Approach Bollywood, a Bollywood and entertainment newswire, portal and app, and Go Spiritual, which works across spiritual awareness, philanthropy, wellness, Ayurveda, spiritual tourism, events and social causes.
Approach EntertainmentInkspell Insight Ignition 4.0
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