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- Roblox bets big on India: Company India MD Sunil Rao says ‘next big hit on Roblox could come from this country’
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Roblox bets big on India: Company India MD Sunil Rao says ‘next big hit on Roblox could come from this country’
Sunil Rao, Managing Director Roblox India and South Asia
Roblox is putting its weight behind India’s creator community. The gaming and creation platform held a familiarisation event called ‘UNBOX ROBLOX’ in New Delhi this week where it revisited the latest announcements from its developer conference, RDC 2026, along with showcasing new games and features for players, parents, creators and partners. Roblox also released an Economic Impact report for India, which it says shows its interest in investing in the country’s creator ecosystem. Sunil Rao, managing director of Roblox India and South Asia, highlighted the platform’s potential in the country, saying that “the next big hit could come from India.”“This is the age of small studios and the next big hit on Roblox could come from India. Roblox daily active users grew by 64% y-o-y* and I am excited about the possibilities that exist in this market across players, partners and creators,” he added. Roblox believes the platform can play a key role in growing both game consumption and creator careers in India. (*The growth figure is for the quarter ending June 30, 2026.)
What Roblox offers creators in India
Rao announced that Roblox will launch Build in India soon. It was first announced at RDC 2026. Additionally, Roblox launched in Hindi a few months ago, and more languages are coming soon. Moreover, creators can earn from their experiences through monetisation inside the app. Roblox Studio, a free to use service, helps people build experiences and also teaches design skills.
Roblox India: What the numbers say
Roblox report highlights several figures about the company and India:
- India has more than 500 million gamers, the world’s second-largest gaming population. The report expects video game revenues to rise from Rs 6,300 crore in 2025 to Rs 9,200 crore by 2028. That is 13% annual growth, against 5.1% globally.
- Daily active users in India grew at a compound annual rate of 76% between 2020 and 2025, reaching millions of users.
- The number of Indian creators eligible for Roblox payouts grew at a compound annual rate of 96% over the same period, passing 250 in 2025. Total payouts grew 72% a year. Among surveyed creators who publish on several platforms, Roblox made up 61% of their creation revenue.
- About 94% of surveyed Indian creators say they can build games on Roblox with little prior experience, and 91% say its tools help them learn. Most first learned through the Roblox community (65%) or YouTube tutorials (62%).
- Built in India, earned worldwide: About 92% of surveyed creators say Roblox helps their games reach international users. On average, overseas players make up 52% of daily users and 55% of revenue on their games. The US, UK and Japan are the biggest export markets.
- About 91% of surveyed creators say their Roblox work helped them get job offers, freelance projects or business opportunities.
- Among surveyed Indian users, 88% play on mobile phones, 92% like learning at their own pace with free tutorials, 93% enjoy spending time with friends on the platform and 94% say it helps them unwind.
- Access Partnership estimates that creator activity added Rs 123.9 crore to India’s GDP between 2020 and 2025. It also supported about 510 full-time-equivalent jobs in 2025.
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