After dropping out in eighth grade to pursue esports, Cody Conrod wants to help others enter the increasingly expensive world of professional gaming
The 21-year-old competitive Fortnite player, better known as Clix to his more than 8 million Twitch followers, already provides hundreds of thousands of dollars’ worth of gaming equipment through an annual holiday giveaway. Through his new holding company, launched Thursday, he is formalizing those efforts into the Dr3amin Access Fund.
Fortnite, one of the world’s most popular video games, features last-one-standing showdowns where players hunt down each other’s customizable avatars across an ever-shrinking map. Content creators have found loyal audiences by live streaming their exploits on platforms such as Twitch, the livestreaming platform owned by Amazon, and clipping the most eye-catching segments into viral short-form videos.
But the equipment needed to compete at higher levels is pricey — and getting pricier. The massive data center buildout has pushed up the costs of computers, graphics processors and memory chips. Conrod recommends a setup that can handle at least 120 frames per second for a GPU-intensive game such as Fortnite. And even sub-$500, entry-level PCs are becoming scarcer, according to Joost van Dreunen, a longtime games industry researcher and adjunct assistant professor at New York University’s Stern School of Business.
“Anybody who is starting up early in their career, anybody who is building their first PC, is having an increasingly difficult time finding hardware and components for it,” he said.
Conrod understands the squeeze. His parents couldn’t afford a “crazy gaming computer” when he started playing when he was five. As Fortnite took the gaming world by storm, with publisher Epic Games offering $100 million tournament prizes, Conrod said he had to make do with a “worst of the worst” computer running 30 frames per second.
After months spent begging his parents to help buy a roughly $1,600 computer, Conrod said, his dad wrote up a contract: the teenager would have three months to pay him back by working for his plumbing company throughout the summer.
Conrod ultimately needed just two weeks’ worth of Fortnite earnings to honor the deal.
“If I never had that PC, if I never had access to that computer, this career — this setup that you see — would not be a thing,” Conrod said, speaking from his Dallas bedroom where he streams to thousands of viewers for hours at a time.
Esports is still a place where it’s “very hard to make a living,” according to van Dreunen. The real money is clustered at the top, he said, and there’s no “healthy” talent ecosystem. There’s also the stigma — many people still don’t view competitive gaming as a legitimate career, both he and Conrod emphasized.
Conrod hopes that by lifting the financial burden of buying a computer, he can get more parents to let their children test the professional limits of their hobby. “They also have to get good grades if they’re in school,” he added, noting that he made the “still delusional but a little less delusional” move to drop out only when he’d won “a good amount of money.”
Full Box Inc., his new holding company, is inspired by MrBeast’s sprawling media empire, which houses the YouTube megastar’s food brands, production company and philanthropy. Full Box Inc. encompasses Clix’s clothing brand, clipping agency and game studio, among other endeavors.
He’s still figuring out the funding model for the Dr3amin Access Fund. Some proceeds from his clothing brand will support the initiative. Other brands will have the opportunity to donate during his end-of-year giveaway, Clixmas. And he’ll give some, too; last year he said he personally contributed about $100,000 as Clixmas gave away five custom PCs daily throughout the month of December.
Conrod got some proof of concept this past weekend. His team took fourth place — and $120,000 — among 50 duos at the Fortnite Global Championship in Belgium. Among his competitors was a gamer known online as Joshreyli. They’d met two years ago during the first-ever Clixmas when Conrod challenged his audience to eliminate him during a one-on-one match in exchange for a computer. Josh won, got the PC and has since earned six figures as a pro
“It’s like a full-circle moment of what helps me want to do more stuff like this,” Conrod said. “Those stories fire me up.”
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