Approach Entertainment Group launches Spiritual & Wellness communications vertical

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Approach Entertainment Group launches Spiritual & Wellness communications vertical

The vertical will work with spiritual and wellness brands, organisations, leaders, wellness experts, yoga professionals, Ayurveda companies, mental wellness platforms, retreats and authors.

Social Samosa15 Sep 2026
18:25IST
New Update

Approach Communications and Approach Entertainment, divisions of Approach Entertainment Group, have launched a dedicated Spiritual & Wellness Vertical to offer communications, advertising, content, events and entertainment marketing services to the sector.

The vertical will work with spiritual and wellness brands, organisations, institutions, spiritual leaders, wellness experts, yoga and meditation professionals, Ayurveda companies, mental wellness platforms, spiritual tourism ventures, retreats, authors and other businesses operating in the space.

Approach Communications will handle public relations, media relations, digital communications, social media, reputation management, thought leadership, content strategy, influencer communications, brand positioning and crisis communications.

Approach Entertainment will provide services including celebrity and talent management, advertising and corporate film production, film marketing, events and entertainment marketing. The vertical will also develop opportunities involving celebrity and expert collaborations, branded content, podcasts, short-form video, documentaries, events and brand integrations.

For individual professionals such as spiritual leaders, wellness experts, yoga teachers and authors, the vertical will focus on professional positioning, media visibility, digital presence, speaking opportunities, content development and collaborations. For companies and organisations, it will offer integrated campaigns combining PR, digital communications, advertising, video content, events and entertainment marketing.

Commenting on the launch of the vertical, Sonu Tyagi, Founder & Director of Approach Entertainment Group, said, “Spirituality and wellness are moving into the mainstream of modern life and business. Consumers are increasingly thinking about mental wellbeing, mindfulness, yoga, Ayurveda, organic living, conscious consumption and meaningful experiences. At the same time, brands operating in these areas require communication that is responsible and authentic. They cannot be marketed exactly like conventional products because trust, credibility and purpose are fundamental to this sector.”

The vertical will also draw on the group’s Go Spiritual organisation, which works across spirituality, mental health and wellness, Ayurveda, organic living, spiritual tourism, philanthropy and social causes. Go Spiritual operates the Go Spiritual News Magazine & App and is developing Go Spiritual Web TV & OTT.

The new vertical will also focus on opportunities for Indian spirituality and wellness businesses to reach international audiences, with Approach Communications handling communications and media positioning and Approach Entertainment working on content, collaborations, events and entertainment-led initiatives.

Tyagi is a writer, director, producer and media entrepreneur with qualifications in psychology, advertising management, journalism and filmmaking. Before establishing Approach Entertainment Group, he worked with advertising agencies and media organisations.

Approach Entertainment Group operates across entertainment, communications and media through businesses including Approach Entertainment, Approach Communications, Approach Bollywood and Go Spiritual.

Approach CommunicationsSonu TyagiApproach Entertainment