Amazon is getting a jump on holiday shopping with its 2026 Top 100+ Toys list, highlighting a mix of trending products, collectibles, sensory toys, screen-free favorites, character products, and Amazon exclusives.
Curated by a team of Amazon toy experts, the list is organized into shoppable themes designed to help gift givers find toys based on interests, ages, and budgets. The assortment includes products from brands and franchises including Marvel, PAW Patrol, The Pokémon Company International, The LEGO Group, Barbie, Play-Doh, Hot Wheels, and more.
The list also includes 15 toys priced under $15, along with Amazon-exclusive products from FAO Schwarz, American Girl, Little Tikes, Melissa & Doug, and Transformers.
Among the featured products are the Catan On The Roadtravel card game from Asmodee, FAO Schwarz Forest Friends Fox & Bear Keychain Plush 2-Pack, Sticker Wow! Disney Stitch from Melissa & Doug, and Hacky Sack Light Up from PlayMonster.
The list also spotlights sensory-focused products including Crunchlabs by Mark Rober — The Crunchinator from Moose Toys, Gui Gui Mega Slime Haul from Moose Toys, Hot Wheels Monster Trucks Mutant Chaos Monster Takedown playset from Mattel, MAGNA-TILES Undersea Adventure 58-Piece Set from MAGNA-TILES, and the 25-piece set Jelly Jungle from Goliath.
For makers and builders, Amazon highlights products including the Barbie Marble Run from Blue Marble, Story Creator from Crayola, LEGO City Lava Land Roller Coaster Park from The LEGO Group, and Blooms by Play-Doh from Hasbro.
Screen-free picks include Kanoodle Fan Edition from Educational Insights, Giant Tower Stack from Relatable, LEGO Botanicals Woodland Mushrooms Building Set from The LEGO Group, and UNO Championship Series from Mattel Games.
Interactive products round out the list with furReal Gabby the Grow & Roar Tiger from Just Play, LEGO Pokémon SMART Play Training House with Pikachu from The LEGO Group, Monster Jam Chomping Megalodon from Spin Master, Tickle Me Elmo Giggle Max from Just Play, and Disney Minnie Mouse Cuddle Tonie from Tonies.
Amazon’s full list is available online, giving gift givers a starting point for holiday shopping across a range of categories and price points.
For an independent take on the hottest toys and games of the season, stay tuned for The Toy Insider‘s 2026 Holiday Gift Guide, debuting Sept. 23 at Holiday of Play in New York City. The legendary guide is brought to you by Adventure Media & Events, the same team behind The Toy Book.
BARBIE MARBLE RUN — 75 PIECES
Create sparkling marble runs with bold drops, twisting tracks, and racing paths! Includes 10 marbles to test every gravity-powered design. Test different track configurations, and build creativity, problem-solving skills, and confidence. Explore physics and engineering concepts, real STEM careers, and pioneering women in STEM with the included Learning Guide.
Product Facts
- MSRP:
- $34.99
- Age:
- AGES 5-7
- Manufacturer:
- BLUE MARBLE
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BLOOMS BY PLAY-DOH
These botanical-themed craft kits bring beautiful flowers to life through a hands-on experience. Each kit includes Play-Doh compounds, sculpting tools, a mold, a vase, and a finishing spray, along with easy-to-follow instructions, to ensure a smooth, de-stressing creative activity.
Product Facts
- MSRP:
- $24.99-34.99
- Age:
- 8+
- Manufacturer:
- HASBRO
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CRUNCHLABS BY MARK ROBER
Crunch, smush, squeeze and pop everyday objects — in the name of science (and fun) with The Crunchinator. Scientific principles like torque, force and mechanical advantage are leveraged in the Crunchinator allowing objects to be crunched with ease. With three uniquely designed, interchangeable crunch plates, kids can repeatedly experiment with household items like soda cans,…
Product Facts
- MSRP:
- $34.99
- Age:
- 8+
- Manufacturer:
- MOOSE TOYS
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BLUEY’S CRUISE SHIP
Kids join Bluey on a sea-faring adventure with this cruise ship-style playset featuring six activity areas, Bluey and Bingo figures, and sail-ready items.
Product Facts
- MSRP:
- $59.99
- Age:
- 3+
- Manufacturer:
- MOOSE TOYS
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BRIO FLORA FLOWER HOUSE STARTER SET
This whimsical Brio Flora 19-piece playset includes multiple Flora figures and a flower house to explore and interact with, featuring hidden magnets and unique design elements.
Product Facts
- MSRP:
- $49.99
- Age:
- 3+
- Manufacturer:
- RAVENSBURGER
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FUGGLER BADDIES 9-INCH FUGGS
Fuggler’s plush troublemakers go full baddie with these new 9-inch characters rocking wild prints, fierce attitude, high-fashion flair, and signature quirky charm.
Product Facts
- MSRP:
- $11.99
- Age:
- 0+
- Manufacturer:
- ZURU
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GUESS WHO? POKÉMON EDITION
It’s time to be the very best there ever was … at Pokémon triin order to win. Each game comes with two double-sided sheets for up to 48 Pokémon for players to choose from
Product Facts
- MSRP:
- $24.99
- Age:
- 6+
- Manufacturer:
- HASBRO
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GUI GUI MEGA SLIME HAUL
Kids can unbox and mix the five different slimes, which come with more than 50 mix-ins and beauty-inspired accessories, to create unique combinations.
Product Facts
- MSRP:
- $32.99
- Age:
- 6+
- Manufacturer:
- MOOSE TOYS
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JELLY JUNGLE
Kids explore and create with this 25-piece building kit. It includes four animals, six themed blocks, and 15 core blocks. Squishy, sensory-filled pieces encourage stacking and squishing.
Product Facts
- MSRP:
- $29.99
- Age:
- 2+
- Manufacturer:
- GOLIATH
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KANOODLE FAN EDITION
This special anniversary edition brainteaser features color-coded cases that unlock exclusive puzzles, pieces, and shake challenges. Collecting both editions unlocks access to more than 500 challenges created with input from the puzzle community.
Product Facts
- MSRP:
- $16.99
- Age:
- 8+
- Manufacturer:
- EDUCATIONAL INSIGHTS
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LEGO POKÉMON SMART PLAY
Fans can interact with their favorite Pokémon through these 12 sets. Two All-in-One sets include four SMART tags, one SMART charge, and at least one SMART Brick.
Product Facts
- MSRP:
- $14.99-119.99
- Manufacturer:
- THE LEGO GROUP
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MRBEAST LAB
Nine-inch Mega Tech Mutators combine plush textures with articulated figure play. Kids activate Panthar, Silverbyte, or Necroclaw by adding Mega Serum to the package, then stage large-scale battles and creature action. Select figures appear as ultra-rare variants.
Product Facts
- MSRP:
- $24.99
- Age:
- 5+
- Manufacturer:
- MOOSE TOYS
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BARBIE NUTCRACKER COLLECTION
Celebrate the 25th anniversary of Barbie in The Nutcracker with this line of dolls, including Clara and Daisy, the Land of Sweets Ballerinas Assortment, and the Chelsea Snow Fairies Assortment, each with festive, film-inspired details.
Product Facts
- MSRP:
- $8.56-21.59
- Age:
- 3+
- Manufacturer:
- MATTEL
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EMOTIONAL SUPPORT NFL FOOTBALLS
Each set includes five removable plush footballs sporting the colors, logos, and mascots of a beloved NFL team, all tucked inside a football-field basket. There are 12 teams in the lineup, including the Kansas City Chiefs, Philadelphia Eagles, Dallas Cowboys, Buffalo Bills, and more.
Product Facts
- MSRP:
- $16.99
- Age:
- 0+
- Manufacturer:
- RELATABLE
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TAMAGOTCHI PARADISE
With more than 50,000 possible characters to nurture, kids can use the zoom lens to explore their characters on a celluar level, then zoom out to explore the planet. Dock two together to play with a friend.
Product Facts
- MSRP:
- $44.99
- Age:
- 6+
- Manufacturer:
- BANDAI NAMCO TOYS AND COLLECTIBLES AMERICA
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Battery Requirements
Energizer is the official battery partner of The Toy Book.
- Type:
- AAA
- Quantity:
- 2
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PAW PATROL MEGASAURUS VEHICLE
Rocky’s recycling truck rolls in with a dino-sized surprise. When kids press the light bar, a 2-foot inflatable dino will pop out. Kids can pack the dino back in the truck and inflate it over again. Complete with sounds inspired by the movie.
Product Facts
- MSRP:
- $64.99
- Age:
- 3+
- Manufacturer:
- SPIN MASTER
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PEPPA PIG READY, PEDAL, GO PEPPA
Help Peppa learn to ride her bike with the Ready, Pedal, Go Peppa playset! Put on Peppa’s helmet and attach the push stick to the bike. Kids can push the toy bike along while she “learns” to ride, then detach the stick, give her a push, and watch her magically pedal her bike all by…
Product Facts
- MSRP:
- $39.99
- Age:
- 3+
- Manufacturer:
- HASBRO
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POKÉMON PIKACHU PUPPETRONIC BY REALFX
Pikachu comes alive with more than 100 action and sound combinations, touch sensors, blinking eyes, mouth movement, and soft puppetronic play. Created by Wow! Stuff.
Product Facts
- MSRP:
- $79.99
- Age:
- 8+
- Manufacturer:
- JAZWARES
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POKÉMON TRADING CARD GAME 30TH CELEBRATION ELITE TRAINER BOX
Kids can celebrate 30 years of Pokémon with this Elite Trainer Box, which introduces the new Futuristic Rare card rarity, vibrant new visuals, all foil cards, and the return of 30 different classic Pokémon.
Product Facts
- MSRP:
- $49.99
- Age:
- 6+
- Manufacturer:
- THE POKÉMON CO. INTERNATIONAL
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PRIMAL HATCH HATCHING MEGALODON
Get ready to unleash the mighty Megalodon! Awaken the beast by adding water and watch how it begins to fizz and foam into shark-attack red. Kids can play with this fully interactive shark with light-up eyes, motorized chomping, flexible rubber skin and an internal spring that lets the Megalodon compress and hatch again. Featuring 3…
Product Facts
- MSRP:
- $49.99
- Age:
- 5+
- Manufacturer:
- SPIN MASTER
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DUNGEONS & DRAGONS QUESTERS
Young adventurers explore Dungeons & Dragons through collectible action figures that bring fantasy creatures, heroic archetypes, and discovery-driven storytelling to play.
Product Facts
- MSRP:
- $7.99-19.99
- Age:
- 5+
- Manufacturer:
- BASIC FUN!
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STORY CREATOR
This screen-free, multi-sensory creative tool transforms kids’ drawings into dynamic narratives of their own voice, with the ability to record up to 15 minutes. Works with any drawing and Crayola tools. Story Creator is a tool for self-expression that captures the voice and storytelling of childhood imagination over and over.
Product Facts
- MSRP:
- $34.99
- Age:
- 5+
- Manufacturer:
- CRAYOLA
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TICKLE ME ELMO GIGGLE MAX
This reimagined version of the classic ‘90s toys brings all the giggles. Standing at 18 inches tall, Tiggle Me Elmo Giggle Max provides hysterical laughter, full-body movements, and more playful reactions that keep kids smiling and entertained.
Product Facts
- MSRP:
- $39.97
- Age:
- 18 MOS+
- Manufacturer:
- JUST PLAY
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LEGO TOY STORY COLLECTION
This playful line features six new Toy Story-inspired building sets for kids and kids-at-heart. From intricate Slinky Dog bookends to adorable playsets inspired by Blaze’s ranch, each building kit combines hands-on creativity with the characters and scenes fans know and love.
Product Facts
- MSRP:
- $39.99-149.99
- Age:
- 4+
- Manufacturer:
- THE LEGO GROUP
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DISNEY TONIES & CUDDLE TONIES COLLECTION
Figures like the Disney Winnie the Pooh: Piglet Tonie, Disney Zootopia Tonie, and Disney Cuddle Tonies Collection unlock character-led audio stories on the Toniebox and Toniebox 2 (sold separately), while plush Cuddle Tonies (pictured) extend play with soft, screen-free listening and comfort.
Product Facts
- MSRP:
- $19.99-29.99
- Age:
- 3+
- Manufacturer:
- TONIES US
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MAGNA-TILES UNDERSEA ADVENTURE 58-PIECE SET
This deluxe 58-piece magnetic building set takes builders under the sea. Featuring new sensory tiles, kids can create a feature-packed ocean scene complete with animal and figure accessories, including soft coral, octopus tentacle pieces, and ocean wave graphics.
Product Facts
- MSRP:
- $89.99
- Age:
- 5+
- Manufacturer:
- MAGNA-TILES
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YODA PUPPETRONIC BY REALFX
This 17-inch Puppetronic combines puppetry with animatronics. Yoda features more than 120 sounds and actions, including a head, arms, ears, a mouth, and eyebrows that move and wiggle.
Product Facts
- MSRP:
- $84.99
- Age:
- 8+
- Manufacturer:
- WOW! STUFF
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