On August 31st, Sony Music Inc Entertainment. announced the termination of its VTuber project “VEE.” The current operational structure and management of its affiliated talents will end on September 30th, 2026.
VEE is a virtual talent development and management project that was announced in 2021. It has supported the activities of its talents in a wide range of forms, including streaming, videos, music, live performances, and merchandise. The company has determined that it is difficult to continue operating as a sustainable business while maintaining the current system. It explained that the failure to adequately establish such a system is the responsibility of the management, not the talents.
The future paths of our affiliated talents will be decided according to their own wishes. 20 members will continue their activities. Their current stage names, characters, YouTube channels, and various social media accounts will, in principle, be retained. Their transition will be to a system chosen by each individual, whether it be continuing their activities individually or joining a new agency. On the other hand, Hinahoshi Airu will end her activities. Her graduation live stream will be held on September 16th at 9 PM.
Various services will be discontinued sequentially. The fan community VEELLAGE will cease operations at 11:59 PM on September 30th, after which all functions and content will no longer be available. Users are required to save digital items themselves before the expiration date. There are no plans for refunds or compensation.
The official shop will close sales on November 30th at 11:59 PM. There will be no new product releases after October, and sales will continue. Orders received by the closing date will be produced and shipped even after the project ends.
In addition, the game “Gun Girl Go,” which was under development, has been canceled. Its release has also been postponed. The official YouTube channel and official social media accounts are expected to remain publicly available as archives for the time being.
【Important Announcement】
Thank you for your continued support of “VEE”.
We regret to inform you that “VEE” will be ending its current project operations and management of its affiliated talents on Wednesday, September 30, 2026.
For details, please check the official website below. https://t.co/gn90dW1jjqpic.twitter.com/HsEla30aws
— VEE【Official】 (@_vee_official_) August 31, 2026
Summary of information regarding the end of the “VEE” management system.
| Project Name | VEE |
| operation | Sony Music Entertainment Inc. |
| Announcement date | August 31, 2026 |
| Project end date | September 30, 2026 |
| VEELLAGE has ended. | September 30, 2026 23:59 |
| Official shop closed. | November 30, 2026, 23:59 (No sales or new product releases from October onwards) |
| Official YouTube and social media | For the time being, we will continue to make it publicly available as an archive. |
| Cancelled titles | 『Gun Girl Go』 |
| Talents who continue their activities | Uparu Asai, Rinon Amagome, Yae Amaniwa, Yuniko Ukiuki, Amae Irai, Mina Sakuratori, Ruki Otomon, Uno Kagase, Otoha Kashiwagi, Momo Kashiwagi, Deity Kanra, Rui Tsukishiro, Rira Kuroyou, Sahiro Hazumi, Chihiyo Hiyori, Maou Tulsi, Maru Nanamona, Minaton, An Mememori, Luminous Sweet (20 people) |
| Talents who have ceased activities | Airu Hinahoshi (Graduation live stream is scheduled for September 16th at 9 PM) |
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
