Sadie Sink Dances to Willa Ford’s ‘I Wanna Be Bad’ in New Calvin Klein Campaign – Watch!
Sadie Sink is busting a move!
The 24-year-old Spider-Man: Brand New Day actress stars in the second chapter of Calvin Klein‘s Fall 2026 “Feel the Fit” denim campaign.
“Celebrating the confidence that comes when the fit feels right, the campaign sees Sadie bring her instinctive style and modern attitude to iconic Calvin Klein jeans,” the brand declares.
In the campaign video, Sadie slips into a pair of jeans before dancing on her bed to Willa Ford‘s 2001 hit, “I Wanna Be Bad.”
What Did Sadie Sink Say About Her Calvin Klein Campaign?
“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” said Sadie in a statement. “I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”
The campaign was directed by Aidan Zamiri.
The campaign follows Sadie through a series of everyday scenes where slipping into her Calvin Klein jeans sparks a shift in energy. As unexpected moments unfold around her, Sadie moves through each with natural confidence and ease, showing how the right jeans can change everything. A bold soundtrack heightens the action, infusing every frame with signature Calvin Kleinenergy.
The campaign launches globally today (September 1) across Calvin Klein retail, calvinklein.com and social platforms.
Watch Sadie Sink Dance to Willa Ford’s “I Wanna Be Bad”
“Stay tuned for the final chapter,” the brand teases. Watch the campaign video above, and check out Sadie’s campaign photos inside…
See Sadie Sink’s New Calvin Klein Campaign Photos
Posted To:Calvin KleinFashionMusicSadie SinkWilla Ford
