ZURU’s Mini Brands has partnered with Ulta Beauty to launch its first beauty Mini Brands collection.
Mini brands are miniature replicas of full-size products, a concept the brand brought to life in 2019 and has since become a global sensation.
Ulta Beauty is an incredible partner that connects us with 13 top beauty brands that will appeal to beauty enthusiasts and mini collectors alike. We’re sure this range will be a hit – after all, good stuff does come in mini packages! ”
The series will be available on October 6th. There are 68 total to collect.
“This partnership embodies the joy and sense of community that beauty brings to all ages,” added Muffy Clince, senior director of emerging brands and initiatives at Ulta Beauty. “We’re excited to awaken the beauty in all of us through this unique collection. The excitement of opening each capsule and discovering replicas of iconic beauty products creates a nostalgic and fun experience that resonates with fans old and new.
Ulta is the largest beauty retailer in the United States. To learn more about both companies, visit Ulta.com and ZURU.com.
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