At the Made on YouTube conference in New York on Wednesday, September 18, YouTube CEO Neal Mohan announced a variety of new artificial intelligence tools for creators on the platform.
YouTube will add tools to detect faces and voices generated by artificial intelligence
These AI tools are designed to “support creators at every step of the creative process,” ranging from AI-driven inspiration to AI video generators. Mohan emphasized the ability of artificial intelligence to further YouTube’s mission of being “the best home for creators,” and assured creators that it will build on its “record of responsibility.” He added that 92% of creators are already using AI tools. These new features will be available to creators in the coming months and early 2025.
Johanna Voolich, YouTube’s head of product, told Mashable that the team prioritized the entire creative lifecycle when building these products. Below are details of the released tools.
I understand
Perhaps the biggest announcement from the campaign is Veo, six-second AI-generated video clips designed for YouTube Shorts, the platform’s TikTok competitor. It runs on Google’s DeepMind technology and uses text prompts to generate clips.
After a demo by Joe Ano, creator of Ella Emhoff’s Democratic National Convention dress and fashion designer, who used Veo to generate a dress in motion, senior director of product Sarah Ali sidestepped potential criticism of the feature, saying: “[Veo] Only Joe’s creative vision worked.
Veo Shorts will be watermarked using SynthID to ensure that AI-generated content is clearly labeled. “People’s opinions on this may change over time, but for now, we want to have a level of transparency so people can make their own judgments about what they’re watching,” Wallich said.
Popular stories that can be mixed and matched
The launch of Veo comes after other platforms such as OpenAI’s Sora launched AI-generated video capabilities.
inspiration tag
YouTube wants to simplify the creative process and is doing that with the Inspiration tab, an AI-generated hub that helps creators come up with video ideas, titles, thumbnails, and outlines. User comments will also be integrated into AI creative inspiration. Users will not be able to opt out of having their comments included. “The way YouTube works is based on contributions, the creator’s contribution is their video, but the viewer’s contribution is what they’re watching and what they’re commenting on. That’s why the platform works,” Voolich said.
Users are already participating in what Wallich calls “invisible artificial intelligence.” “This is the kind of artificial intelligence we’ve been using at YouTube to build our search and recommendation systems,” she said. “That’s what you see on the homepage and what follows. That’s user-centered artificial intelligence.”
Interact with the audience
YouTube also announced the use of artificial intelligence to help creators keep up with their audiences. The tool will highlight key commenters, show creators their “profile cards” and past comments, and provide AI-enhanced response suggestions in the creator’s voice.
It also announced another way to engage viewers: “community.” Communities are reminiscent of Substack chats, allowing creators to post directly to viewers, who can also post their own photos and text posts.
Additionally, YouTube launched Hype, which allows viewers to support their favorite emerging creators by suggesting their videos be brought to a wider audience. The tool gamifies likes for creators and only works on videos posted in the past seven days by creators with 5,000 or fewer subscribers. Users receive a limited amount of hype each week, but the platform is exploring selling more to provide creators with new revenue streams.
automatic dubbing
YouTube is using artificial intelligence to convert automatically generated subtitles into dubbing in different languages. A feature called Expressive Speech aims to make the voiceover as close to the original voice as possible by simulating intonation, pitch and external noise. In the coming months, it will expand to 100,000 creators.
In terms of non-artificial intelligence news, YouTube is expanding rewards for live broadcasts and launching a model similar to TikTok and Twitch, where viewers give “gifts” to creators. It also allows creators to categorize their videos into seasons and episodes as more people watch YouTube on TV screens and YouTubers strive to win Emmys.
