The all-star lineup includes Walmart Entertainment Counsel, Skibidi Bathroom, Crunchyroll, Toys “R” Us, The Toy Book, Hot Topic, The Trendhunter, Scuti, Moonrock, Mattel, Funko and more…
This year’s Los Angeles Fall Toy Preview is taking place in the greater Los Angeles area, and things are heating up.
The week of September 9-13 was particularly busy, with senior executives from the toy industry and related companies gathering in the entertainment capital of the world.
On Thursday, September 12, 2024, United Talent Agency (UTA)’s Beverly Hills offices will host XTracks’ “The Future of Licensing” Executive Summit. Featuring a “powerful lineup of executive thought leaders, world-renowned futurists, and top retail executives sharing the roadmap for today’s and future licensing industry developments,” the event aims to be “the most important event for industry leaders on how the licensing industry is changing. A high-level masterclass in strength”. Artificial intelligence, the latest digital brands and emerging trends driving consumer buying habits, new e-commerce data and technology, and the biggest opportunities to impact popular categories from toys and food to sports, experiences and games.
XTracks was founded by licensed media/event developer Steven Ekstract and curated in partnership with UTA and GennComm. Octane 5 and Nolan Heimann are on board as sponsors. The day includes breakfast, lunch, VIP cocktails as well as presentations, panel discussions, workshops and breakout sessions. See agenda below.
morning course
The power of reinvention
- Kathy Sharp Ross | Sharp Alliance
UTA Research: Artificial Intelligence Takes Center Stage: Artificial Intelligence’s Immediate Impact on Creative Media and Marketing
Artificial Intelligence is the Ultimate Wingman – How Artificial Intelligence Can Become a Great Business Partner
- Robin Zack | CMO Practice, Business Insider CMO Watch
- Matt Edelman | Premier League
- Gina Rosenberg | Gene Communications
Pioneer or Pirate – The Legal Implications of Artificial Intelligence
- David Schneider|Nolan Hyman
- Mowarid Salepur | Salepur Law
- Mark Humphrey | Mitchell Silberberg
- Hermanshu Nigam|Venable
The magic behind the world’s first artificial intelligence branded movie “Toys R Us” and the future of production
- Kim Miller | Global Marketing Director and President of Toys R Us Studios
- Nick Klevelov | Chief Creative Officer, Aboriginal Foreign Company
- Leslie Silverman | UTA
Unleash the power of AI Workshop through 7 key elements
- Mark Onufer | Trend Hunter
Attract consumers to real life-experience growth
- Stacey Moscatelli|OriginalX Production
- Veronica Hart | HARTstring Entertainment
- Meredith Lawson Norrie | Meredith Lawson Mattel
- Steven Ekstraat | EntertainmentXTracks
Afternoon meeting
Fireside Chat with Walmart Entertainment Consultant
Super fans, both kids and adults, crave entertainment-led merchandise across every aisle.
- Ned Ward | Walmart Entertainment Consultant
- Gina Rosenberg | Gene Communications
Gaming or shopping? Turn digital rewards into physical goods in Roblox and beyond
- Sharon Weisman | Power Station Studio
- John Gaudisi – Moon Rock
- Howard Beach | Scutum
- Jason Bischoff | Finko
- J. Idali | UTA Games
The next wave of super franchising comes from digital
- Adam Goodman | Skibidi Toilet Inviz
- ellie decker decker brand
- James Zane | Toy Books
Unlock Japanese IP from fashion to toys and more
- Ed LeBay | Hot Topics
- Anna Songco Adamian | Anna Songco Adamian Crispy Rolls
- Takarakawa Laura|Visual Media
Shiny new tools – smart technology drives e-commerce and advertising
- Dave Fish | Panoramic Artificial Intelligence
- Corey Greener | Geely Holding
- Sid Kaufman | UTA
Sports Licensing – Winning Off the Field: NIL Business (Name, Image, Likeness)
- Daniel Siegel | Brand Group
Women’s Sports Group
- Special guests will be announced soon
Industrial Impact – Uncover talent and profits relevant to purpose
- Britton Payne | Paramount
- Marlene Sharp | Pink Poodle Productions
- Judy Uttar | Autism in Entertainment
- Nancy Weintraub | Easterseals Disability Services
- Maria Wright | Milt Wright Associates
- Rickwood | Impact Park
Flavor meets fashion: Licensing strategies for food and beverage brand collaborations
- Ross Mischer | Brand Center
- Stu Seltzer | Soda Licensing
- Ellie Brodsky Demeter | Ellie Brodsky Utta
The event is limited to 100 attendees and is open to senior leaders in licensing, marketing, product development, legal, sales and more from retailers, studios, toy companies, licensing agencies, manufacturers and media companies.
Tickets can be purchased through EventBrite while supplies last.
