Microsoft’s latest holidays Marketing activities It’s about how to play Xbox games without an actual console. “This is an Xbox“, the slogan lists laptops, smartphones, VR headsets and other platform-agnostic devices. But despite doubling down on “Play anytime, anywhere,” the company remains committed to launching new Xboxes in the future, even if it decides to skip a pricey PS5-Pro-style mid-gen update.
“We will definitely launch more consoles and other devices in the future,” Microsoft gaming chief Phil Spencer said Tell rolling stones in a new interview. It’s not shocking, but after this fall’s big Xbox console exclusive holiday, everyone is finally relieved. Indiana Jones and the CircleA few months later in the spring, a PS5 port was announced. The multi-platform push has some fans questioning the future of the platform, especially when Spencer says “there is”no red line” When it comes to bringing first-party games to competing consoles, including next-gen consoles faint.
Xbox President Sarah Pound teased before Microsoft’s next-generation Xbox will be the “biggest technological leap” players have ever seen in a generation of consoles. This week Spencer confirmed that the company is developing a dedicated PC gaming handheld, although that’s still a few years away. Previous leaks have suggested a new Xbox console will launch in late 2026, and while plans could change at any time, it sounds like Microsoft will still be all-in on the hardware for the next 5-10 years, even if the success of those devices doesn’t ultimately push the envelope first and foremost. What matters is an exclusive franchise, e.g. elder scrolls and war machine.
What happens if Microsoft skips mid-cycle updates? Unlike the last time the Xbox Series X and PS4 Pro went head-to-head, Sony’s $700 luxury gaming device launched this year without controversy. Spencer’s answer is that these improvements do not warrant this incremental update. “We think about hardware that creates unique value for players or creators on our platform,” he told us rolling stones. “We don’t need to add hardware for our own good.”
He continued: “Does the new device really give you a unique screen experience in some way? [It’s] It’s no longer like it used to be, going from the original Xbox to the 360; it was standard definition to high definition. Now, [it’s] It’s harder to demonstrate the benefits. This echoes his comment Bloomberg This week is also about reaching new audiences. “We’re not going to expand the market with a $1,000 console,” Spencer said.
These hints of PS5 Pro footage come after months of debate over whether Sony’s second-most expensive console is worth buying given its slightly better resolution at higher frame rates Rate. Although experts and die-hard enthusiasts sing praises Equipment used to improve gaming, e.g. Final Fantasy VII Rebornothers noted that being a little further away from the screen, or dealing with window glare during the day, all but negated the upgrade.
Of course, if Sony is trying to show meaningful improvements with new hardware that’s $300 more expensive than the all-digital PS5 at launch, then how exactly do we get “the biggest technological leap you’ve ever seen” from the next Xbox At an affordable price? Perhaps the machine learning, generative artificial intelligence, and cloud computing into which Microsoft is currently investing will provide a unique solution to this dilemma.
