If your kitchen was on fire and your entire house was at risk of burning down, you probably wouldn’t stop to put out the flames just to watch a volleyball game going on in your backyard.
But at some point, Americans will be asked to do just that in just a few days.
Well, well—despite what the most pessimistic experts will tell you, we probably no Spent the last days of the American Republic.
But these are a very eventful and divisive time for our country, which is why NBC’s PR department may find itself facing some unexpected challenges as it promotes the 2024 Summer Olympics.
After reportedly spending $7.65 billion to renew its broadcast rights deal through 2032, Peacock Network is strongly hoping Americans will be willing to put election news on hold for a few weeks.
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Usually, this is not a difficult task.
The Summer Olympics are always held during presidential election years, and in the past they have provided Americans with one last chance to come together before we spend the next three months driving sharp tools into each other’s vitals.
But the stakes appear higher this year and the divisions deeper than in previous years.
an election like no other
We probably don’t need to tell you that this election is unlike most.
In fact, we are in an unprecedented situation in several different ways.
We’ve had a failed debate, an assassination attempt, a sudden candidate switch, and now we’re (presumably) facing a different race than we expected just a few days ago.
There’s a lot to consider – and with all this real-world drama going on, the badminton championship match between Taiwan and Estonia might look a little less exciting than usual.
Again, there are usually On the eve of the opening ceremony, many things happened in American politics.
But the Trump-Harris matchup is unlike anything we’ve seen before — and for NBC, it couldn’t come at a better time.
NBC’s Gamble
Olympic ratings are notoriously difficult to predict, so there’s always some risk involved.
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With entertainment options more plentiful than ever, the gamble is more dangerous than in summers past.
NBC has announced plans to protect its investment with celebrity guest appearances and “fast-paced coverage” aimed at capturing our TikTok-ified attention.
Even if we were in the middle of a real civil war, the Olympics would probably draw a sizable crowd.
But as many have pointed out, this year’s competition didn’t feature the big storyline of Michael Phelps winning a record number of medals.
So as NBC prepares for the most expensive broadcast in Olympic history, it may be hoping that this period in the United States is less tumultuous.
Indeed, candidates are not the only ones at risk of humiliation and public defeat.
TV fans, what do you think? Are you eager to watch the Paris Olympics, or are you distracted by world events? Hit the comments section below to share your thoughts.
