WildBrain has appointed Erin Morris to the newly created role of vice president of strategic franchising and retail.
In this role, Morris will lead the team in planning and executing the global growth strategy for WildBrain franchises, including Strawberry Shortcake and Teletubbies. She will also lead licensing and commercialization strategies for major retailers in Latin America and the United States.
“Our franchising and licensing teams have done an outstanding job driving strong growth and engagement for Strawberry Shortcake and Teletubbies over the past few years. Erin joining our team marks the next phase of our franchise growth strategy “She is known throughout the industry as an experienced licensing and sales executive, brand strategist, dealmaker and retail leader who delivers results through forward-thinking strategies. She is instrumental in driving consumer products and serving the world With extensive experience delivering retail success for major entertainment companies everywhere, Erin is an ideal addition to our team as we look to further accelerate the growth of our global franchises.
I have long admired WildBrain’s portfolio of iconic franchises, especially Strawberry Shortcake and Teletubbies, and I’m excited to lead the team driving the impressive growth of these beloved brands. I believe that given WildBrain’s extensive capabilities in driving brand engagement and licensing partnerships, we have the opportunity to build on this solid foundation to take the commercialization of these franchises to the next level. I look forward to working with teams across the company to help drive the next phase of global growth.
Morris has worked in the industry for more than 25 years, leading commercial, retail and franchise strategies for children’s and family entertainment brands, as well as the retail and consumer products divisions of companies such as Disney, DreamWorks and 20th Century Fox.
