After achieving stunning box office success as Marvel Studios’ first R-rated movie, “Deadpool and Wolverine” hasn’t said “goodbye” yet. Instead, Marvel and Disney aim to position themselves as major players in the upcoming awards season.
It’s a bit funny, but it’s not surprising, as Disney and Marvel have a tradition of squeezing in fans after Ryan Coogler’s Black Panther had a breakout performance at the Oscars. Way has a tradition of heavily promoting their blockbusters as cinematic achievements. This has happened before and it will happen again.
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In an exclusive, we’ve learned that Shawn Levy’s film “will be submitted for consideration in the comedy category at the Golden Globes, with Reynolds playing Wade Wilson (aka Deadpool) vying for six spots in the comedy category.” One of the Actor (Comedy or Musical) categories. Even more surprising, Disney and Marvel are reportedly considering Hugh Jackman’s return as Logan for “Best Supporting Actor in all the major awards, including the Golden Globes, Screen Actors Guild Awards, Critics Choice Awards, even Oscars.”
An additional, safer bet would be to submit “Deadpool vs. Wolverine” to the Golden Globes for the Motion Picture and Box Office Achievement Award, which was added just last year and was won by Greta Gerwig’s Barbie Inaugural Awards. This category aims to recognize the “cultural relevance” of blockbusters that might otherwise be overlooked in larger categories. However, in the case of “Barbie,” the film was nominated for eight Oscars, although it only won for Best Original Song.
Of course, “Deadpool and Wolverine” is also expected to target technical categories like production design, sound and visual effects, which have traditionally been easier for popcorn entertainment movies to score nominations (and potential wins).
As always, anything can happen between now and the actual awards show, but we don’t expect Marvel Studios’ latest behemoth (a much-needed win after the 2023 downturn) to have a major impact on awards season. This should be seen as a “free” PR and marketing move to get more people to watch the film on Disney+ and buy the Blu-ray before Christmas.
