We’ve been promising you a complete overhaul of our AllTheAnime.com storefront for some time – we know it’s been a long time coming, but we’re finally ready to launch our revamped site (just in time for our Christmas sale) December 1-12), we are excited to share it with you!
The new website is officially launched now so you can check it out for yourself, but if you’re interested in learning more about the changes, keep reading!
A little background
First, it’s worth briefly talking about how our online image has changed over the years. For a few years after launching our online store, our store was just a subdomain of our website, with our blog as the homepage. As our online store grew, it eventually became the backbone of the website – our store is now the first place you arrive when visiting AllTheAnime.com, in line with the community’s desire to have our latest products as their first choice .
However, a lot has changed since then – we now put a lot of movies into cinemas, and we’ve launched our own music label to bring you great anime soundtracks on vinyl and digital. Additionally, AllTheAnime is now a veritable home for a vast array of anime products beyond our direct production. Finally, usage of our stores on mobile devices continues to increase, making improving mobile usability one of the key tenets of our efforts.
So it was time to refresh the look and feel of our website, and these are the goals and changes driving this refresh.
discoverability
this The most important thing to us is that you can find what you need on the website – whether it’s information, products, or even what you don’t need Know Do you still want to know? Our new website aims to address this issue with the following improvements:
suggestion – Having a perfect recommendation engine is the white whale of any online store, it will never be perfect for many reasons, but our new store has a completely revamped recommendation system that tries and showcases the products they are most interested in you, So if you want to discover your new favorite anime, we’ll do our best to show it to you.
search – As mentioned above, we’ve also overhauled the search functionality, so this should be faster, cleaner, and more accurate. We’ve also changed the way the backend stores some important data to help enable this new search feature and make it a more seamless part of the overall site.
accurate information
We know that when you buy with us, you want to be able to easily see what you’re buying – how much it costs, when it was released, and more. Our new look website also allows us to create more informative product pages that provide clearer information on whether a product is pre-ordered, its release date, possible shipping times, and more.
Again, this is a work in progress as we discover and refine use cases, but we know customers have often missed important messaging on product pages in the past, and we fully expect our new product template system will allow us to mitigate these changes.
center page
With our old website design, we could create a range of products, but it wasn’t enough to convey all the important things we wanted to make clear, especially in an era where we deal with and celebrate some of the biggest properties in anime. So the main aspiration with the new website is to create a “hub page” that could be the homepage for everything we do around a particular title – for example it might feature all the products we sell around a certain series or director, but also link to Soundtracks, new releases, news, articles, and more on Spotify.
This element will be a work in progress, but at the heart of the new store we can create rich, interesting pages that showcase our great catalog of content, regardless of medium and format – you’ll see these pages will Emerges and grows over time.
Shipping fee update
With this website update, we’re also making another big change to the store.
Since AllTheAnime.com launched as an online store we have offered free delivery for UK orders, but I think anyone who has sent a letter or parcel over the past few years will be aware that shipping costs have increased exponentially covering all UK Services and express delivery.
While we have seen and absorbed multiple cost increases during this period, unfortunately the situation is simply unsustainable and we have therefore made the difficult decision to implement shipping costs for UK and Irish orders – this is now effective , effective immediately, delivery charges for orders will be £3.50 at checkout.
However, to minimize this impact we have also implemented a policy whereby all UK and Irish orders over £50 will be eligible for free delivery – this will be available at all times (not just during promotion periods) , and will be automatically applied at checkout.
It’s also worth mentioning that our Anime (Un)Limited plan will continue to be available as part of our annual subscription, offering 10% off all orders – all our customers can still sign up.
That pretty much covers everything you need to know – we’d love to hear what you think of the new look store, whether it’s what you like, what you think could be improved or any bugs or issues you encounter, please get in touch Through all common channels.
As always, we have a lot of exciting products in the pipeline, and of course you’ll be able to find them all in our store in due course, so stay tuned for the rest of the year and beyond!
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