If you’ve been online in the past week, you’re probably familiar with the “very attentive, very dignified, very lovely” agenda. It’s a phrase beloved by pop stars and politicians alike — it’s been seen on J.Lo and White House feeds — and all this attention has allowed its creator, TikTokker Jools Lebron, to fund the rest of her gender transition funds.
In a TikTok post earlier this week, LeBlanc described how much of a difference her videos had made in her life in such a short period of time — much of which described her staying “very focused, Very dignified, very cute” way.
Why is everyone online now so “very dignified and very attentive”?
“Hey, pendeja,” she told the audience, using the Spanish word for idiot, “maybe you should make these videos because one day I was playing a cashier and making videos on my day off, and now I’m flying around the country doing events, I will be able to fund the rest of my transition.
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In another clip, LeBlanc explains that while she’s been overwhelmed by all the attention, she’s actually living her dream.
Madison Werner, a transgender content creator who posts about social justice issues affecting her community, noted on Instagram that LeBron’s success is a win for transgender women everywhere. “Trans women become gender experts through lived experience,” they write. “The ‘modesty’ trend is a comedic comment and a recycling. [sic] Historically repressed ideals of femininity… For some trans women, this ‘quiet grace’ is a form of survival.
LeBron has been booked and busy ever since her lifestyle started trending online. Dozens of major brands regularly comment on her videos, and she’s attended an event in New York for beauty brand Patrick Ta and collaborated with kombucha brand GT’s Synergy in Los Angeles.
Her most viewed video as of publishing is one in which she describes how she goes to work, “very humbly and very mindful,” of course. It has 29.9 million views.
