Geoffrey the Giraffe is coming to Latin America and the Caribbean: Toys “R” Us and Babies “R” Us are selling via WHP Global and Cotton Partnership between Candy International for expansion.
As part of the agreement, Marshmallow International will open a flagship store in Panama and open additional stores in the region. The stores will open in 2025 and will focus on toys, games and interactive experiences.
“We are honored to partner with WHP Global to bring Toys R Us and Babies R Us to Latin America,” said Moises Cohen, CEO of Cotton Candy International. “This is a great opportunity to introduce these iconic brands to new markets. We look forward to creating a unique and engaging shopping experience by opening a flagship store in Panama, and expanding our reach through independent stores in the region.
The expansion follows the iconic toy and baby products store’s global growth strategy. Toys “R” Us successfully launched in Mexico earlier this year and operates in more than 32 countries. The brand plans to expand globally through more locations in retail stores and online.
WHP Global is the parent company of Toys “R” Us. Cotton Candy International is a leading distributor and retailer in Latin America and the Caribbean, specializing in home and baby products.
“This expansion underscores our commitment to bringing the fun of Toys R Us to new markets and families around the world,” said Stanley Silverstein, chief commercial officer at WHP Global.
For more information about WHP Global’s growth plans, please visit whp-global.com.
