Today, Puerto Rican singer and rapper Rauw Alejandro launches his latest album, our business. To celebrate the launch, TOYMAK3RS introduces a new Alejandro collectible figure.
Each doll comes with a special collection card equipped with an NFC chip, which unlocks an exclusive digital VIP experience created by Jellybean. The experience includes a personalized digital certificate of authenticity, behind-the-scenes footage of Alejandro, discount codes for Rauw Alejandro merchandise, and a digital collector’s card.
“We are extremely excited to bring the iconic Rauw Alejandro toy to life,” said Natalie Rebot, President of TOYMAK3RS. “The design, craftsmanship and unique VIP digital experience make this toy a true collector’s item. We are excited to share it through Redefining the fan experience by blending physical and digital elements, delivering next-level collectibles through NFC technology and Jellybean’s digital platform.
The Rauw Alejandro collectible toys will be available for a limited time starting today, November 15, at rauwalejandrostore.com.
