Toyfest ended its 63rd and 12th trade show at the World Market Center, attracting toy and gift retailers from the United States and 13 international countries.
“Multiple weeks! Toyfest 2025 is full of vitality and excitement, allowing everyone to enjoy all the special events at Toyfest and products from many suppliers,” said Sandy Lepire, president of Toyfest. “The buyers coming are serious about order writing. I can’t wait for 2026 as we continue to make ToyFest the best for everyone.”
Organized by the Western Toy & Hobby Representative Association (WTHRA), ToyFest offers an affordable cost to exhibitors and buyers while maintaining an attractive and dynamic experience.
The event features a Morning Masterpieces kit conference sponsored by Chnetix Tiles, where buyers explore hands-on crafts from 14 vendors, including Bright Stripes, Connetix Tiles, Djeco, Djeco, Eyeconnect Crafts, Motion Toys, Moto Sign and Moto Sign Corporation, Moto Sign and Media Corporation, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Ooly, Intect Orb Toys, Otter Media, Ravensburger, Safari Ltd, Schylling Inc., Thames and Kosmos, and TPG creations.
Toyfest Game Night has nearly 140 participants participating in new games from 18 sponsors, including Czech Games, Amigo Games, Bene World, Djeco, Djeco, Epic Cat Games, Fat Brain, Fun Motion Toys, Gamewright/buffalo Games , Happy Camper, Happy Camper, Hootenanny Games, Kids Table BG, Mukikim, MW Wholesale, Ravensburger, SD Toyz, Smart Toys and Games, Cactus Card Games and OP Games. Attendees also have a chance to win a $400 raffle.
The retailer’s AI workshop is an insight from Matt Jantz and Tim Scanlan, which describes how AI can enhance customer data analytics, inventory management, and marketing strategies.
The toy festival party at the resort World Lily Banquet Hall is respected by industry leaders and remembers the dead peers. A new feature this year, a duel piano performance allowed attendees to dance until the end of the night.
The best toy festivals of this year include:
- handicraft: Collection with Kathleen Milne
- Architecture and Architecture: Hansen’s Education/Floral Art & Gold Sales
- Doll/action number: Joydos
- Games and puzzles: Tied between happy camper and cactus card game
- baby: Cloud-B issued by PJM, with sunshine sales
- novel: Mushi with sunshine sales
- Outdoor: Deep shooting game
- Preschool: ton
- Science: Stem/Steam: Cra-Z-Art with sunshine sales anatomy
Although the date for the 2026 show has not been disclosed, ToyFest will host the competition this summer in Portland, Oregon this summer and Wednesday, August 27, 2025 in Albany, California.
