Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, Toy Insider, The top toy trends of 2024 revealed.
These trends, along with a vast selection of expert toys and games from the undisputed No. 1 toy resource for parents and gift-givers in North America, make it easier for consumers to browse the toy department and find great items for everyone on their lists.
This year’s toy trends all deliver meaningful experiences, creativity and hands-on fun that transcend generations. Whether it’s the joy of rediscovering a vintage favorite or the excitement of chasing the latest collectible, these toys create lasting memories for kids and adults alike. Additionally, with a focus on health and emotional growth, toys are evolving to not only entertain but nourish.
— Marissa Silva, co-editor-in-chief of Toy Insider
Toy Insider’s Top Toy Trends for 2024
Simulation adventure: Take a moment to unplug and experience the fun of classic game mode! Kids won’t mind taking a break from the screens to build, create, connect and have fun.
A favorite among toy industry insiders: Connetix 48-Piece Road Boutique (Connetix), Crayola Scribble Scrubbie Spray Boutique (Crayola), Grip ‘N’ Stack Silicone and Wood Bumps (Hape), MAGNA-TILES Space 32-Piece Set (MAGNA-TILES), Peekaboo LPeeka Toy Set (Learning Resources), Playmobil Junior and Disney: Moana’s Sailing Ship (Playmobil), PlayTab (Fat Brain Toy Co.), Say Yes! Letter Bead Bracelet Set (Make It Real), Snap 2 It (Snap Circuits), Siren Blasters (NSI International), Build Your Own Prismic 3D
Puzzle Lantern (Purple Ladybug), Monkey Palace (Asmodeus)
Collect them all! From plush toys and action figures to dinosaurs and accessories, these new waves and series of collectibles take the chase to the next level, making it more exciting than ever for kids to search, find and trade.
A favorite among toy industry insiders: Decora Girlz (Cepia), Disney Crystal Surprise (Cra-Z-Art), Flat 2 Fast Card Racers (Luki Lab), Godzilla Transformed Egg (Bandai Namco Toys & Collectibles America), Mini Brands Retro Capsule (ZURU), Squish-a-longs 14-pack (Jazwares), Sticki Rolls the Sticki Book (Sky Castle Toys), Stumble Guys Collectible Figures 6-pack deluxe box (PMI Kids’ World), Tasty Tinies (Goliath), Yummiland Large Dolls ( MGA Entertainment)
entertainment icon: YouTube stars, TikTok stars, and characters from TV and movies are hitting the toy box with toys that will be a hit with all ages, including adults!
A favorite among toy industry insiders: American Girl Disney Princess Rapunzel Doll (Mattel), Bluey Walkie Talkies (KidDesigns), Disney ILY 4Ever Fashion Dolls – Stitch, Jack & Sally (JAKKS Pacific), Disney Snacks & popcorn Wooden Food Counter (Melissa &Doug), Parisrac Heroez Toy Set (Playmates Toys), Nichole Jacklyne Top Slime Color Mixup Case (WeCool Toys), Nick Kart Racers SpongeBob Boat Mobile (NKOK), Pokémon TCG: Stellar Crown Elite Trainer Box (The Pokémon Company International), Star Wars Force N’ Telling Vader ( Hasbro), Star Wars Galactic Chemical Laboratory (Horizon Group USA), Bill Nye’s Xtreme Weather Lab VR (Abacus Brands)
great friends: From pet monkeys to dreamy fairies, these interactive toy friends bring a little magic to the playroom and improve social skills!
A favorite among toy industry insiders: Baby Paws Love & Care Labradoodle (IMC Toys), Fingerlings Interactive Baby Axolotl with Inflatable Pool (WowWee), Furby Galaxy Edition (Hasbro), furReal Peanut the Playful Monkey Interactive Toy (Just Play), Hatchimals Alive Mystery Hatch (Spin Master) , HOLOBRITE Pixie Lantern (Just Play), Magic Mixies Pixie Supremes Magic Mirror (Moose Toys), PLAI: Poe the AI Story Bear (Skyrocket), Rainbocorns Eggzania Fairy Mania (ZURU), Real FX Disney Stitch (WOWOW! Stuff)
Fun without (age) restrictions: No one is too old to benefit from play! With more toys designed for adults than ever before, there are countless ways for adults to keep their kids’ hearts alive.
A favorite among toy industry insiders: Emotional Support Latte (Related), Kanoodle Ultimate Champion (Educational Insights), LEGO The Legend of Zelda Great Deku Tree 2-in-1 (LEGO), Lite Brite Super Bright HD Hello Kitty Edition (Basic Fun!), MGA’s Miniverse Make It Mini Potions (MGA Entertainment), One Piece: Luffy’s Bento Panic (Kess Co.), Thing RC (Jada Toys), Squishmallows x Harry Potter (Jazwares), Yellowstone Stallion Horse (Brickcraft), 3Doodler Flow 3D Printing Pen Set ( 3Doodler) ), Lilo & Stitch (EXG Pro)
Retro craze: Make it a classic! These multi-generation toys add fun updates to classic brands and characters that are sure to be a hit with kids and parents alike.
A favorite among toy industry insiders: Fisher-Price Rockin’ Record Player (Mattel), Hello Kitty Cheer Bear 10-Inch Collectible Nursing Bear Plush 2-Pack (Basic Fun!), My Plush Hess Truck: 2024 School Bus (Hess Toy Truck), Ouija Salem Edition (Winning Moves Games), Pinball Machine Maker: Gumball Rally (Thames & Kosmos), Spirograph Jr. Bluey (PlayMonster), Super Mario Party Jamboree (Nintendo), Tamagotchi Connection (Bandai Namco Toys & Collectibles America), Vintage Cotton Candy Maker (iScream) ), 10-inch Twink plush doll (loyalty theme), HUE Animation Studio (HUE)
Health Miracle: Help kids start a healthy routine with toys that promote their health, from active toys that get kids moving to social-emotional toys focused on improving mental health.
A favorite among toy industry insiders: Acorn Avenue Balance Board (Sunny Days Entertainment), Bebé Fuerte Count & Groove Bouncy Barbell (TOMY), Chuckle & Roar Play & Create Sensory Table (Buffalo Games), Cloud Castle (Battat), Droyd Zypster (Droyd), Numberblocks Games) , Cloud Castle (Battat), Droyd Zypster (Droyd), Numberblocks Games), Cloud Castle (Battat), Droyd Zypster (Droyd), Numberblocks Games), Cloud Castle (Battat), Droyd Zypster (Droyd), Numberblocks Games), Cloud Castle (Battat), Droyd Zypster (Droyd), Numberblocks Games), Five Sensory Bottles (hand2mind), Ride & Play Camper (Radio Flyer), Sketch Pals Fidgety Friends (Boogie Board), Waddle Karaoke Pedaled Bike (Flybar) ), 12-inch Bluey Bike (Dynacraft)
Regardless of budget, shoppers can rely on Toy Insider’s 19th Annual Holiday Gift Guide to find a wide variety of popular toys. The guide contains over 375 toys from 139 reviewed toy manufacturers, broken down by age, and has direct links to multiple retailers to make shopping easy for you. Toy Insider is powered by Energizer this year, making toy shopping smoother with friendly reminders like “Don’t forget the batteries!”
As the holiday season shortens and more families shop on tighter budgets, consumers can avoid overspending or feeling overwhelmed by sold-out popular toys by shopping early and using Toy Insider’s expert picks often. disappointment!
