Toy Foundation, the Toy Association charity, was a big night in New York City, revealing the winners of the 25th Annual Toy (Toty) Awards at the annual fundraiser held on 42nd Street in Cipriani.
Wow! Royal Forefx’s Disney distit-style Puppetronic won the launch of the Best Product of the Year in the inaugural Play of Play Awards of Toy Books, also won the Best Toy of the Year, and also won the Best Technology Toy of the Year Award. Story Time Backmon Learning by Story Time won the People’s Choice Award from Consumer Voting.
The Toty Awards celebrates the best things the toy industry has to offer – innovation, imagination and the ability to bring joy to children and family. Congratulations to all winners and nominees on their great achievements. The toy industry is very passionate about bringing games to all children and we are honored to combine this collective charity at Toty Awards and year-round to provide comfort and positive impact when it is needed most.
– Pam Mastrota, Executive Director of Toy Foundation.
Toy Foundation’s 2025 Toy Award Winner of the Year
Action figure of the year
- Transformers by Hasbro
Best Collection of the Year
- Deddy Bears Plush from Innov8 Academy
Building toys/toy set of the year
- Gecko Run: Marble Run by Thames & Kosmos
Creative toys of the year
- Mini Brand Creates Zuru’s Masterchef
Doll of the Year
- 12-inch Rainbow Brite Dolls by Faithful Theme
Educational toys of the year
- Blue Marble National Geographic Epic Circuit Science Kit
Game of the year
- Uno Show’Em No Merty by Mattel
Toy of the Year
- The idea of LEGO is the LEGO system
Baby/toddler toys of the year
- Scan and sort grocery stores with lights and sounds with radio flyers
Annual License
- BLEY is created by BBC Studios Americas
Outdoor toys of the year
- poppincolorz hydra 2-in 2-inch blaster, South Beach bubbles
Plush toy of the year
- Solobo toys emotional luggage
Preschool toys of the year
- Melissa and Doug
Specialty toys of the year
- hexel by plus-Plus USA
Technical toy of the year
- Realfx Disney Stitch Puppet wow! thing
Vehicle of the year
- Roborails: Thames & Kosmos’s Robot Monorail System
For more information on Toty Awards and this year’s Hall of Fame inductees, check out the Toy Book’s monumental questions here.
The Toy Foundation’s Post reveals the 2025 Awards Award winners appear for the first time in the Toy Book.
