Toy Fair has confirmed “Anime & Friends” and “Healthy Heroes” as 2025 toy trends.
The selection of toy trends represents current developments in the toy industry and global social issues.
“Anime & Friends” was chosen because it appeals to all ages: children, teenagers and adults. Anime has found its way into various forms of media and toys, greatly influencing popular culture.
Health Heroes is one of the 2025 toy trends. Source: Toy Fair
“Anime & Friends” is one of the 2025 toy trends. Source: Toy Fair
The selection of “Health Heroes” is to promote healthy choices for children’s bodies and minds. The “Healthy Heroes” trend promotes children’s overall health through meditation, physical activity and healthy eating. In a society where sitting often replaces children’s activities, this trend is worth remembering in 2025.
Spielwarenmesse is an international toy fair held annually in Nuremberg, Germany. The event will be held from January 28 to February 1, 2025, and will be attended by The Toy Book team members including Vice President and Group Publisher Jackie Breyer, Editor-in-Chief James Zahn, and Executive Director of Sales and Marketing James “JD” Devin.
There will be a talk on toy trends at Toy Fair. For more information about these trends and Spielwarenmesse, visit spielwarenmesse.de/en/toytrends.
