DeAPlaneta Entertainment, Mediawan Kids & Family and TOMY International have signed a licensing agreement to create a line of toys inspired by the animated series, Carter.
“We believe TOMY will bring innovation and offer unique and engaging toys that embody and enhance the brand’s core values,” said Gianluca Ferrara, Head of Italy and Head of International Toys at DeAPlaneta. “Our shared passion for creativity and quality makes this collaboration so inspiring, and we can’t wait to see the smiles on the kids’ faces. This partnership marks the next step in our mission to grow the industry and create lasting impact. An important step has been taken.
Carter The story follows three girls and a boy as they explore unicorns in a go-kart, rescuing magical unicorns and saving the kingdom along the way.
I call it love at first sight. We were immediately drawn to the uniqueness of the IP, the wonderful and colorful world our heroes live in, its toy nature and strong values of empowerment, friendship and fairness, which all echo TOMY’s everyday core values. We talk a lot about “TOMY Magic” and we can’t wait for kids to get their hands on Karters toys and experience the same magic that’s at the heart of this IP.
“We are excited to see the world of Karters come to life with our first toy line,” said Erick Rouillé, Senior Vice President of Global Distribution and Consumer Products at Mediawan Kids & Family. “We believe strongly in this series and its vibrant, high-potential universe. We believe it will captivate and wow kids everywhere. Our goal has always been to create stories that inspire and entertain, and this collaboration allows us to extend that magic beyond the screen.
The upcoming toy line will include figures, vehicles, playsets, plush toys and more.
