Creative products and entertainment studio Toikido has signed a licensing deal with musician Ed Sheeran’s hot sauce brand Tingly Ted’s. Tingly Ted’s merchandise partner WMX, part of Warner Music Group, contributed to the collaboration.
This cooperation will produce Tingly Ted brand products, including toys, collectibles, accessories, clothing, etc. Tingly Ted’s was inspired by Sheeran’s craving for hot sauce and ketchup – Heinz launched the slightly spicy sauce last year and is now available in major supermarkets across the UK. The brand can be identified through its mascot, Grumpy Ted.
“Tingly Ted’s is all about adding a little something extra to everyday meals. Partnering with Toikido allows us to extend our creativity from the kitchen into everyday life. I’m excited to see Ted’s Grumpy Bear appearing on everything from T-shirts to plush On various items of toys,” Sheeran said.
“Tingly Ted’s combines Ed Sheeran’s creativity with unique, fun products. Toikido is a creative product-led IP studio, and working with Tingly Ted’s is a perfect fit with our mission. We can’t wait to bring these products to market to fans around the world.
For more information about Toikido’s current products, please visit toikido.com.
