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    Home»Toys»Toikido and EOLO launch multi-year, multi-IP marketing partnership
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    Toikido and EOLO launch multi-year, multi-IP marketing partnership

    Comic VibeBy Comic VibeDecember 13, 2024No Comments2 Mins Read
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    Last year, Toikido brought its interesting intellectual property (IP) to life through licensed games, toys and animated specials. Now, they’re working with global toy development company EOLO on a new type of licensing deal.

    In this multi-year partnership, the two companies combine Toikido’s imaginative world with EOLO’s cutting-edge toy development to create a range of dynamic new licensed products. The deal, due to be released in 2025, involves several of Toikido’s most promising characters and brands. This unique, all-encompassing deal enables the partnership to reach a broader fan base, create innovative products that capture the core of the raw material, and ensure quality and consistency across many merchandise areas.

    The partnership with Toikido is a dream come true for EOLO. Their bold and imaginative approach to intellectual property development aligns perfectly with our expertise in making great toys. We are extremely excited about what we will achieve together and can’t wait to see these amazing creations in the hands of fans.

    — Alex Prieto, founder of EOLO

    Although Toikido has not announced the specific IP included in the licensing agreement with EOLO, the company has a variety of successful brands that are expected to be featured. Piñata Smashlings has a massive following Roblox It was a popular choice for brand licensing transactions last year. Toikido also produces a children’s animated series, beep, Provide a wealth of potential marketing materials that can expand the relationship.

    Toikido and EOLO’s shared projects are still under development, with product releases planned throughout 2025.

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