The Metaverse is no longer just a futuristic concept – it’s here, right now, and NFTs are at its core. These digital assets have quickly become tools for creating and expressing identities in virtual worlds.
Metaverse platforms such as The Sandbox and Decentraland enable users to own and personalize their own avatars, virtual properties and experiences using their own NFT-backed assets.
But NFTs are more than just cool avatars or flashy items, at least not anymore—they now represent the evolution of how users define and interact with their identities in a digital-first society.
NFT as a building block of the Metaverse
In essence, NFTs offer more: proof of ownership in a completely virtual space.
According to the recent BGA 2024 report, asset ownership principles continue to drive blockchain gaming, with 71.1% of industry professionals citing this as the technology’s main advantage, and it’s not hard to see why.
Unlike traditional digital assets that live and die on a single platform, NFTs allow for true, transferable ownership, and developments such as dynamic NFTs and soul-bound tokens (SBTs) take these advantages further.
Imagine your NFT growing or evolving as you achieve milestones in the game or complete important tasks in the Metaverse. These are more than just digital collectibles, they are personalized markers of your journey, adding layers of meaning to your virtual life.
The concept of interoperable NFTs is also growing in popularity, allowing users to carry assets across multiple platforms. This paves the way for a more unified metaverse experience, where digital identity and ownership transcend individual ecosystems.
As gaming giants like Ubisoft and Square Enix get into decentralized gaming with games like Captain Laserhawk: The GAME and Symbiogenesis, NFTs are becoming an integral part of gameplay and storytelling, bridging traditional experiences and Gap between blockchain-based experiences.
Expand the economy and overcome challenges
In addition to games, virtual universes have also expanded into gamified environments including gambling.
Many virtual casinos and blockchain-based games now offer users the opportunity to place bets and win NFT-backed assets or cryptocurrencies, introducing new ways to participate in the virtual economy.
Against this backdrop, meme cryptocurrencies have carved out an important niche. Serving as a tool for transactions and rewards brings a fun and practical element to these platforms.
Solana co-founder Anatoly Yakovenko even called meme coins a testing ground for blockchain innovation, noting how their activities can help solve challenges such as network congestion. These advancements enhance blockchain networks to benefit decentralized applications, NFTs, and the Metaverse platform.
Some of the best meme cryptocurrency projects have adopted innovative ways to combine entertainment and blockchain technology to make virtual gambling more attractive and accessible.
However, despite the growing adoption of NFTs, many challenges remain.
The BGA report noted issues such as onboarding complexity and misunderstandings surrounding blockchain technology, with a large portion of survey respondents (53.9%) citing onboarding as a major barrier to growth. However, innovations in user-friendly interfaces and gamification of entry points have slowly begun to address these issues.
As blockchain infrastructure advances and decentralized governance models become more popular, the role of NFTs in digital identity is expected to expand. As the BGA report highlights, emerging innovations such as interoperable NFTs, which allow assets to be seamlessly transferred across platforms, may become the norm.