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    Home»Toys»The LEGO Group announces new series of sets and initiatives
    Toys

    The LEGO Group announces new series of sets and initiatives

    Comic VibeBy Comic VibeAugust 27, 2024No Comments5 Mins Read
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    The LEGO Group has been busy. Over the past week, the company has announced a slew of new box sets, including a collector’s edition of The Burrow, a Harry Potter box set. Mario Kart, and expansions to the LEGO Animal Crossing series.

    The LEGO Burrow set for adults includes 10 minifigures, including the Wesleys and Harry Potter. |Source: LEGO Group

    The LEGO Burrow set for adults includes 10 minifigures, including the Wesleys and Harry Potter. |Source: LEGO Group

    The LEGO Burrow set for adults includes 10 minifigures, including the Wesleys and Harry Potter. |Source: LEGO Group



    The LEGO Burrow features more than 2,400 pieces and includes tons of details adult Harry Potter fans will want, including a Floo fireplace that accommodates minifigures, a Wesley family clock and more. Set includes 10 minifigures, including Arthur, Molly, Bill, Charlie, Percy, Fred, George, Ron, Ginny and, of course, Harry Potter.

    LEGO Super Mario: Mario Kart Baby Mario vs Baby Luigi | Source: The LEGO Group

    LEGO Super Mario: Mario Kart Baby Peach Grand Prix | Source: The LEGO Group

    LEGO Super Mario: Mario Kart Donkey Kong and DK Jumbo | Source: LEGO Group

    LEGO Super Mario: Mario Kart Standard Kart | Source: The LEGO Group

    LEGO Super Mario: Mario Kart Toad’s Garage | Source: The LEGO Group

    LEGO Super Mario: Mario Kart Yoshi Bike | Source: The LEGO Group



    There are six Mario Kart Sets designed for older students and pre-teens include the LEGO Super Mario: Mario Kart Yoshi Bike ($14.99), a 133-piece set featuring a blue Yoshi riding a green Yoshi Bike and features obstacles that can be raced around; LEGO Super Mario: Mario Kart Standard Kart ($19.99) has 174 bricks and a classic Mario Kart Kart and Toad Mechanic; LEGO Super Mario: Mario Kart Donkey Kong and DK Jumbo ($34.99), contains 387 pieces, comes with Donkey Kong and a banana target in a barrel kart; LEGO Super Mario: Mario Kart Leo Kart Mario vs. Luigi Jr. ($29.99), a 321-piece game featuring Mario and Luigi having a balloon battle in a go-kart; LEGO Super Mario: Mario Kart Toad’s Garage ($39.99 ), has 390 pieces and features a garage with everything kids (and Toad) need to rebuild their favorite karts; LEGO Super Mario: Mario Kart Peach and Grand Prix ($79.99) , with 823 bricks, in which Peach, Toad and Lemmy drive their kart across the finish line.

    LEGO is adding three new sets to its lineup ANIMAL CROSSING collect. |Source: LEGO Group

    Three new products have been added to the LEGO Animal Crossing series. The 78-piece LEGO Animal Crossing Stargazer Set ($9.99) includes a Celeste minifigure, a telescope and an Animal Crossing landscape with a giant moon overhead. LEGO Animal Crossing Leif’s Caravan and Garden Shop ($29.99) features 263 pieces and comes with a truck and trailer and all of Leif’s merchandise. Finally, the Able Sisters join the LEGO lineup with the LEGO Animal Crossing Able Sisters Outfit Store ($39.99), a 322-piece store that is the place for all Animal Crossing players to buy new clothes. All new Nintendo LEGO sets will be available from January 1st.

    Looking ahead, the LEGO Group and Nike have signed a multi-year partnership celebrating play and sport. The collaboration will officially launch next year, launching a series of co-branded products to encourage children to play actively and creatively.

    At the LEGO Group, we believe in the power of play to inspire and develop the builders of tomorrow. By combining the creativity of LEGO play with the energy and enthusiasm of movement, we hope to inspire new ways for children to play and be creative. We’re excited to partner with Nike on this journey and help reimagine how creative play and sport can be combined. Together we will create unique experiences that engage and inspire children around the world, inspiring them to explore their imaginations.

    Alero Akuya, Vice President Brand Development, LEGO Group

    The LEGO Group has also launched the “Made to be Played” campaign to encourage families to pass down LEGO bricks from generation to generation.

    Annette Stube, Chief Sustainability Officer of the LEGO Group, said: “LEGO bricks are designed to be used over and over again, and we hope fans will keep playing with LEGO bricks by passing them on when they are no longer in use.” The lasting value of LEGO is intrinsically linked to our commitment to sustainability. By designing bricks that can be passed down for generations, we aim to inspire endless creativity and prevent LEGO bricks from becoming waste. We will also continue to explore more ways to reuse LEGO bricks through our recycling programme.

    The campaign coincides with the LEGO Group’s efforts to increase the amount of sustainable raw materials used in its bricks. LEGO also continues to expand its LEGO replay recycling program, with an expansion in the UK and trade-in pilots in the US and Germany.

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