Web3 culture is always changing. Web3 culture was created by DeGens, innovators and curious ideas, and these cultures are completely unique – an NFT brand that condenses, lives and represents Web3 culture more than anyone else. That NFT brand is Rektguy.
Built in the story of a translucent skull character of the same name, Rektguy is a true blockchain Degen, quickly starting from its humility as a symbol of gifts to the community, becoming a representative of artistic expression, infinite creativity and honest Web3 culture.
With Rektguy, holders, believers and fans can experience the real slice of the Web3 industry, and they won’t get anywhere else in the NFT industry, but what exactly is Rektguy, what has been created so far, and how the project succeeds?
Here is our complete guide to our Rektguy NFT project.
Key Insights
- OSF conceptualized in January 2022
- Release in May 2022 with 8,814 NFT series
- For its stubborn, culturally focused community
- Known for face-to-face events, all-in-one moments and celebrity holders
- Expand to Rekt Brand, Rekt Rewards and Rekt Drinks by the end of 2024
What is Rektguy?
Rektguy is an 8,814 piece NFT series, minted on Ethereum in May 2022, partnered by OSF with co-founders Mando and Alienqueen and amid the contributions of OSF’s own family.
Rektguy’s character of the same name is a semi-autobiographical symbol of the typical Degen trader, earning “Rekt” from the volatile crypto market. His hooded nature, gloomy colors and drink preference reflect the comprehensive response mechanisms that many tend to enter during the market recession.
With this bold, distinctive and honest approach to Web3 culture, and the reality of being part of the blockchain community, reaffirms a wide audience and becomes a symbol of shared experiences, Degen community and crypto culture.
The creator of the Rektguy role is Ovie Faruq, known in the community as OSF. Rektguy’s founding dates back to OSF’s tenure at Barclays. He was disillusioned by the role of the company, and he would doodle in his spare time – on a fateful day, the OSF would wear a hoodie-wearing skull figure with a “GM” printed on it and hold a cup of coffee.
During this time, OSF dipped his toes into the blockchain industry – the role will become the frontcourt and center of his artistic exploration when he began to explore creating NFT art himself. OSF’s first major NFT effort will be the Degenz NFT series – but in October 2021, OSF casts the first character known as the Rektguy, which is based on a unique 1-1 nft called “GM”.
This character will be the focus of his digital creations – leading to the conceptualization of the Rektguy NFT series in January 2022 and eventually launched in May 2022.
Rektguy’s History
The Rektguy NFT series debuted in May 2022.
OSF’s previous NFT holders, including his Degenz NFT series, can cause Rektguy for free and provide additional mint. A total of 8,814 NFTs were cast on the multi-day casting window. The series was instant success, with the Mint rising to 1.2 ETH shortly after.
Since Rektguy is released under the Creative Sharing (CC0) license, any holder can produce derivative works, products and brands from its Rektguy. The first of these Erektguy made its debut in June 2022, beginning a long list of future Rektguy spin-off projects.
2022 has been a busy year for the Rektguy team. It was during this time that the culturally-centric focus of the Rektguy community reached the forefront, with a group of holders led by some outstanding community members – interacting at Dive Bar Discord Server and elsewhere. This includes things like constant excitement of customers, mysterious figures known as ghosts, and later celebrities such as Snoop Dogg and Gary Vaynerchuk.
Hype and excitement rise to summer 2022, Rektguy stages Rekt Show During NFT.NYC 2022, the event brings together the Rektguy community in its formal capacity, which celebrates Rektguy Brand and the unlimited community they have built. The show will later be replicated in London and again in New York, consolidating Rektguy’s IRL event as a must-see attraction.
September 2022 heralds the beginning of the metal war, a fierce and friendly competition between three groups of Rektguy Holders: Golden Girls (Gold Hoodie Rektguys), Silver Foxes (Ice Hoodie Rektguys) and Strawberry Laces (Strawberry Lace Hoodie Rektguys). This inherent competition continues to this day and proves the enthusiasm and participation of Rektguy holders around the world.
September 2022 also marks the beginning of the challenge of OSF release: If Rektguy hits 1 ETH, he will get a “Rekt” tattoo. At the time, the floor price was 0.3 ETH – making the target look ambitious, but not incredible. In a performance of solidarity, many members of the Rektguy community promise to accept tattoos with OSF if the series hits 1 ETH. Floor prices have risen steadily until they reach 1 ETH target in December 2022.
Knowing that the 1 Eth floor is coming, OSF completed the tattoo ahead of schedule at CXO Ian Rogers of Ledger of the famous Paris tattoo studio Tin-tin Tatouages. Once hit 1 ETH, sharing the image, the community’s response was incredible. Other Rektguy holders also quickly followed up on their commitments, cementing the passion, friendship and Degen culture of the Rektguy brand.
This is not the only challenge the founder of Rektguy. Not only does OSF guarantee that he won’t cut his hair until Rektguy hits a price of 4.2 ETH, co-founder Mando (omittedly not a “taught guy”) said he will get a “Rekt” tattoo on the back in the case of a 4.2 Eth Floet.
Something quiet year in 2023 – although Gary Vee became a Rektguy holder in May 2023.
In July 2024, OSF announced that Rekt Brands, a company designed to manage and guide the future of the Rektguy brand, has distributed its shares to holders of Rektguys NFTS – becoming the first major NFT collection to do so.
Then comes a laundry list of a mysterious social media post, all titled “Brew…”. Then, on August 1, 2024, Rekt Rewards was announced. With REKT Rewards, participants can purchase REKT drinks online by completing social tasks, a new soda drink developed by Rekt Brands.
In September 2024, OSF announced that all revenue and royalties for any new artwork he produces will be directed to the Rekt brand, develop the company and invest in the Rektguy community.
Launched on October 30, 2025, REKT Beverage is available online at Fiat, Sol and Sol USDC and offers nearly global delivery. The launch event was a huge success, with all drinks sold out by November 1, totaling more than 222,000 cans.
Five days later, Rekt Brands announced a $1.5 million seed round, which included Pudgy Penguins’ Luca Netz, Azuki’s Zagabond and Vialutize Value’s Jack Butcher.
These drinking spots quickly made an impact as the $REKT-Ecosystem Token for the Rektguy community was seen on November 22, 2025. Today, $REKT has a market capitalization of $12.2 million, worth more than $20 million.
The Rektguy X profile was taken over by a $REKT-powered AI agent in January 2025 – the brand continues to evolve. Rekt Drink has a big presence in the drinks in NFT Paris in 2025, and their Rekt Radio Podcast aired Episode 100 in February 2025.
What’s next for Rektguy?
With a community-centric and community-driven brand, like Rektguy, the way forward is an open book.
Given their recent investments and especially efforts to promote Rekt beverages, this is what we can expect in the future:
- More products related to Web3. Rekt Drinks is powered by $REKT and has been a huge success. More practicality will be a clear driving force for tokens, so maybe in the future we will see an extension suite of Rektguy branded products.
- More community initiatives. Rektguy’s main strength has always been its passionate, dedicated and crazy Degen community. Find ways to take advantage of this – in a way that benefits the brand and community, which may be the key to their future success.
- More partnerships. With its large Web3 supporters, and generally positive sentiment from many in the community, there may be enough opportunities to leverage other well-known Web3 communities to benefit Rektguy brand and NFT holders.
Rektguy is not only an action, but also this Mobile in the Web3 industry. Originally the graffiti in the notebook has evolved into an influential challenger brand, with new fans everywhere.
Through love, passion and friendship, Rektguy has become one of the most watched and highly respected projects in the Web3 industry, and with the strength of the community behind it, their future is as bright as ever.
