IMG has extended its partnership with the Automobile Club de l’Ouest (ACO) until 2029 and remains the exclusive global representative of the 24 Hours of Le Mans. force.
Recent highlights include the Le Mans Supercars Collection, which includes die-cast vehicles from the LEGO and Mattel Hot Wheels brands. Known for thrilling action and innovation, the iconic event attracted nearly 120 million viewers this year and captured the attention of millions on social media.
For more than 100 years, the 24 Hours of Le Mans has not only led the trend in motorsports, but also in fashion, technology and culture. It has consistently set the standard for blending tradition with innovation, successfully connecting with both the older and younger generations. We are excited to continue working with ACO to grow the brand through strategic collaboration to reach diverse audiences around the world, unlock new revenue streams and increase fan engagement.
For more information about 24 Hours of Le Mans licensing opportunities, visit imglicensing.com/brands/24h-le-mans/
